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Vang Advisory

Independent growth, GTM, and program-design consultancy. Founded 2017 by Matthew Eisner. 85+ engagements across 6 continents. For early-stage companies — and their backers.

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-26T01:13:05.450Z. Cached copy · Source on vangadvisory.com

# Vang Advisory

> Independent growth, GTM, and program-design consultancy. Founded 2017 by Matthew Eisner. 85+ engagements across 6 continents. For early-stage companies — and their backers.

## Track record

- Clients have raised 8-figure rounds and reached 8 and 9-figure exits
- Programs designed have invested in hundreds of startups and helped acquire millions of customers through data- and product-led growth
- Algorand Europe Accelerator cohort (Vang Advisory designed + ran): $300m+ cumulative post-program follow-on raised
- Particular expertise: SaaS, cloud, education, martech, recruitment, entertainment, data-oriented, blockchain, fintech, marketplaces

## Service buckets

1. **As your growth engine** — customer acquisition strategy, channel-mix design, demand-gen for B2B SaaS / fintech / crypto-web3, SEO/ASO/content engines/lifecycle email, marketing-stack selection, marketing-team recruiting
2. **As your data and CRO team** — customer data platforms (CDP / Segment / ETL prep), KPI definition + tracking, attribution + dashboards, landing-page CRO deep dives, A/B testing infrastructure, customer-journey teardowns, bespoke analytics builds
3. **As your accelerator architect** — program design + end-to-end management (Algorand, Eterna, Qatar World Cup), mentor + partner + applicant procurement, portfolio analytics, follow-on tracking, investment due diligence + market research (NTT DATA New Ventures DD shop)
4. **As your fundraising desk** — investor-deck review + narrative refinement, data room + due-diligence prep, partnership hacking and ecosystem development

Productized: **Agent Audit** — fixed-scope 3-day review of an AI agent deployment ($5k flat): cost truth, quality assessment from ~30 sampled runs, sized 90-day roadmap in a 12-page PDF. Details: https://vangadvisory.com/audit

## Selected work

- **Algorand** (2019–2023): pre-launch GTM, Algorand Europe Accelerator + Algorand Accelerate, $300m+ cumulative follow-on raised by cohort
- **Codility** (2018–2019): CRM and customer-data configuration, CRO, retargeting infrastructure
- **RELAYTO/** (2020–2021): pricing redesign, demand-gen architecture, MarCom Gold (2017) Startup Ecosystem Report
- **Brydg** (2019): pre-launch GTM, investor narrative
- **NTT DATA UK New Ventures** (2020–2022): DD on 8 strategic 7-figure investments
- **Qatar World Cup × Qatar SportsTech** (2022): partnership accelerator with QDB + national gov + FIFA
- **citizenM** (2018): investor narrative + positioning
- Plus: Coinfirm, the Siemens–Bosch joint venture, Feeld, Radix, Austrian Trade Commission, Vortexa, Touch Surgery, Jobbio, Hackster, Eterna Capital, Oasis/ROSE, +65 others

## Engagement model

Engagements run 4–12 weeks of focused work, with optional retainer for ongoing operating support. Founder-led directly by Matt or a senior partner, never offshored, occasionally with a curated bench of 49+ specialists. Engagement structure: time/retainer or task/deliverable. Open to performance alignment, advisor
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