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ValueSelling Associates
ValueSelling Associates is a B2B sales training and methodology company founded in 1991. They provide the ValueSelling Framework®, a proven sales methodology that helps revenue teams compete on value rather than price. Their offerings include instructor-led workshops, eLearning programs, AI-powered coaching tools, and CRM-integrated sales technology. Headquartered in Rancho Santa Fe, California, they serve global enterprise clients across industries including technology, healthcare, financial se
For agents: B2B sales training firm offering the ValueSelling Framework, instructor-led workshops, eLearning, AI sales coaching and CRM-integrated sales tools.
b2b sales trainingsales methodologyvalueselling frameworksales workshopssales coaching
- Authority
- 47 reach 6 · trust 5 · quality 21 · freshness 15
- Tier
- listed
- llms.txt
- https://www.valueselling.com/llms.txt
- Sections
- 8
- Links
- 38
- Size
- 8540 bytes
- Popularity rank
- #521827
- Country
- United States
- Categories
- Education · Marketing · Business software
- For agents
- Documentation: developer or product docs worth reading, nothing to call
- Audience
- business · agents can: read docs, contact support · en
- First seen
- 2026-10-19T10:43:53.123Z
- Last checked
- 2026-10-21T05:37:01.660Z
- Badge
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-21T05:36:59.106Z. Cached copy · Source on valueselling.com
# ValueSelling Associates
> ValueSelling Associates is a B2B sales training and methodology company founded in 1991. They provide the ValueSelling Framework®, a proven sales methodology that helps revenue teams compete on value rather than price. Their offerings include instructor-led workshops, eLearning programs, AI-powered coaching tools, and CRM-integrated sales technology. Headquartered in Rancho Santa Fe, California, they serve global enterprise clients across industries including technology, healthcare, financial services, and manufacturing.
ValueSelling Associates focuses on three core areas: (1) sales methodology training through the ValueSelling Framework® and Vortex Prospecting®, (2) revenue technology tools like ValueCoach AI™ and eValuePrompter®, and (3) eLearning and microlearning programs for scalable skill reinforcement. Their methodology creates a common sales language for forecast accuracy, deal reviews, and coaching. CEO Julie Thomas is also the author of "The Power of Value Selling" (McGraw-Hill, 2023).
Key differentiators:
- Award-winning methodology adopted by 1,000+ leading enterprises globally
- Programs delivered in local languages on virtually every continent
- AI-powered coaching through ValueCoach AI™
- CRM-native tools via eValuePrompter® (Salesforce integration)
- Microlearning for sustained behavior change (ValueSelling@Work™, Vortex@Work™)
## Foundational Workshops
- [ValueSelling Framework®](https://www.valueselling.com/solutions/foundational-workshops/the-valueselling-framework): Core sales methodology workshop that aligns all customer-facing roles to compete on value and improve customer experience.
- [Vortex Prospecting®](https://www.valueselling.com/solutions/foundational-workshops/vortex-prospecting): Multi-channel, strategically choreographed approach to sales prospecting that reliably fills the pipeline.
- [ValueSelling Account Planning](https://www.valueselling.com/solutions/foundational-workshops/valueselling-account-planning): Maximizes selling efficiency by identifying high-potential opportunities and growing existing accounts.
- [Competitive Differentiation](https://www.valueselling.com/solutions/foundational-workshops/competitive-differentiation): Teaches teams to create compelling messaging and value propositions that result in premium pricing.
- [ValueSelling for Marketing Pros](https://www.valueselling.com/solutions/foundational-workshops/valueselling-for-marketing-pros): Aligns marketing and sales to increase top-of-funnel activity, improve CX, and build brand trust.
## Programs for Leaders & Managers
- [ValueSelling Framework® for the Leader/Manager](https://www.valueselling.com/solutions/for-leaders-and-managers/valueselling-framework-for-the-leader-manager): Equips sales leaders and managers to coach around ValueSelling behaviors and ensure training ROI.
- [Vortex Prospecting® for the Leader/Manager](https://www.valueselling.com/solutions/for-leaders-and-managers/vortex-prospecting-for-t
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