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Upstatement

Upstatement is a design and technology studio building brands through digital. Born in the newsrooms of The New York Times and The Boston Globe, we build brand identities, design systems, digital products, large-scale websites, and editorial platforms for established brands, historic institutions, visionary leaders, and startups. We are part of kyu, a collective of creative organizations, and we collaborate closely with our sister agency SYLVAIN.

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T01:35:28.008Z. Cached copy · Source on upstatement.com

# Upstatement

> Upstatement is a design and technology studio building brands through digital. Born in the newsrooms of The New York Times and The Boston Globe, we build brand identities, design systems, digital products, large-scale websites, and editorial platforms for established brands, historic institutions, visionary leaders, and startups. We are part of kyu, a collective of creative organizations, and we collaborate closely with our sister agency SYLVAIN.

Key facts: Upstatement launched the first mainstream responsive website for The Boston Globe, and has shipped work for Nike, Vogue, Etsy, MIT, Harvard, Microsoft, Walmart, PBS News, ESPN, and J.P. Morgan. Capabilities span brand (positioning, identity, naming, voice and tone, art direction, design systems), digital experience (websites, iOS and Android apps, data storytelling), strategy (product definition, content strategy, information architecture, user research), and engineering (technical architecture, web and application development, CMS implementation).

## About

- [About Upstatement](https://upstatement.com/about): Our story, capabilities, and team
- [Contact](https://upstatement.com/contact): Start a project or get in touch

## Services and Focus Areas

- [All work](https://upstatement.com/work): Portfolio overview
- [Digital brands](https://upstatement.com/work/digital-brands): Brand identity built for digital-first contexts
- [Design systems](https://upstatement.com/work/design-systems): Scalable systems for large organizations
- [Digital products](https://upstatement.com/work/products): Apps, tools, and software
- [Websites](https://upstatement.com/work/websites): Large-scale website design and development
- [Editorial](https://upstatement.com/work/editorial): Media platforms and editorial tools

## Industries

- [Higher education](https://upstatement.com/work/education): MIT, Harvard, Yale, Northeastern, Vanderbilt, RPI
- [Philanthropy](https://upstatement.com/work/philanthropy): Coefficient Giving, Waverley Street Foundation, Earth Alliance, Emerson Collective
- [Climate](https://upstatement.com/work/climate): Climate technology and environmental media


## Selected Case Studies

- [Firefox](https://upstatement.com/case-study/firefox): Rebrand and design system for Mozilla's browser
- [Coefficient Giving](https://upstatement.com/case-study/coefficient-giving): Brand and website for the philanthropic funder formerly known as Open Philanthropy
- [J.P. Morgan Kinexys](https://upstatement.com/case-study/jpmorgan-kinexys): Interactive simulator making blockchain feel real
- [Council on Foreign Relations](https://upstatement.com/case-study/council-on-foreign-relations): Rebuilding the digital home of a global affairs institution
- [MIT School of Engineering](https://upstatement.com/case-study/mit-school-of-engineering): Recalibrating for the future of MIT Engineering
- [MIT.edu](https://upstatement.com/case-study/mit-edu): The front door of MIT, praised by Don Norman
- [Walmart]
…

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