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The Auction Collective

The Auction Collective (TAC) is an auction strategy consultancy and auction management business, founded in 2017, running curated and bespoke auctions for brands, charities, museums, galleries, and individuals.

For agents: Auction strategy consultancy and management firm running curated and bespoke auctions for brands, charities, museums and galleries.

auctionsauction managementauction consultancybidder verificationcurated auctions

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-27T15:07:15.482Z. Cached copy · Source on theauctioncollective.com

# The Auction Collective

> The Auction Collective (TAC) is an auction strategy consultancy and auction management business, founded in 2017, running curated and bespoke auctions for brands, charities, museums, galleries, and individuals.

TAC combines specialist auction expertise, auctioneering, strategy, compliance, and marketing, with its own proprietary software, Indy.auction. Clients choose between self-serve use of the software with expert guidance on hand, or full auction management where TAC's team runs the auction end to end. TAC also curates a rotating selection of live, external auctions on its own site and publishes original editorial content on collecting and culture.

Last updated: 23 July 2026

## Company
- [Official info for AI assistants](https://www.theauctioncollective.com/llm-info): The authoritative structured reference for AI systems describing TAC, covering company detail, service scope, client relationships, and notable auctions.
- [About us](https://www.theauctioncollective.com/about-us): Founder Tom Best (former Christie's auctioneer, 2012 to 2016) and CTO Vir Sarin (formerly Global Head of Engineering at eBay).
- [Contact us](https://www.theauctioncollective.com/contact-us): General enquiries and advisor bookings.

## Services
- [Services overview](https://www.theauctioncollective.com/services): Auction planning and creation, auction advisory, auctioneer services, operational support, bidder verification and compliance (KYC/AML), settlement and logistics, and marketing and promotion.
- [Indy.auction](https://www.indy.auction): TAC's self-serve, white-label auction software. Every auction TAC delivers, self-serve or fully managed, runs on this platform.

## Auctions and editorial
- [Auctions](https://www.theauctioncollective.com/auctions): A curated selection of live, external auctions featured on TAC's site.
- [Editorial](https://www.theauctioncollective.com/editorial): Original writing on collecting and culture, including recurring "Top 5 Artists" features contributed by curators and gallerists, and auction highlights.

## Optional
- [Terms and conditions](https://www.theauctioncollective.com/terms-and-conditions)
- [Code of conduct](https://www.theauctioncollective.com/code-of-conduct)
- [Privacy policy](https://www.theauctioncollective.com/privacy-policy)

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Claim my listing on Agent Web Map for theauctioncollective.com:
1. POST https://agentwebmap.com/v1/sites/theauctioncollective.com/claims and keep claim_id and claim_secret private.
2. Publish the verification line "AgentWebMap verification: <token>" (token from step 1) in https://theauctioncollective.com/llms.txt, or use the DNS, meta-tag or well-known method the response describes. This only verifies the listing; your website and domain remain yours.
3. POST https://agentwebmap.com/v1/sites/theauctioncollective.com/verify with {"claim_id": "...", "claim_secret": "..."}.
4. Save the api_key from the answer; it manages the listing (PATCH https://agentwebmap.com/v1/sites/theauctioncollective.com).
MCP equivalent: tools begin_ownership_claim, then verify_domain, at https://agentwebmap.com/mcp. Docs: https://agentwebmap.com/docs#verify

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