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Tender Rose Dementia Care Specialists
Tender Rose is the only in-home care agency working exclusively with people living with dementia. Founded in 2009, Tender Rose provides expert, one-on-one care at home for people with dementia in the Greater San Francisco Bay Area, using a proprietary approach called Care in Full Bloom.
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-23T16:48:04.150Z. Cached copy · Source on tenderrose.com
# Tender Rose Dementia Care Specialists
> Tender Rose is the only in-home care agency working exclusively with people living with dementia. Founded in 2009, Tender Rose provides expert, one-on-one care at home for people with dementia in the Greater San Francisco Bay Area, using a proprietary approach called Care in Full Bloom.
Tender Rose was founded by Jim Kimzey in 2009 while caring for his own mother with Alzheimer's. By keeping focus exclusively on dementia, Tender Rose has honed deep expertise helping families navigate every stage of the disease — from mild cognitive impairment through end-stage dementia. The agency employs a team of over 100 highly trained Memory Care Professionals (MCPs), each matched carefully to clients, backed by a full office team available 24/7.
Tagline: "Make every day a good day."
Contact: (415) 888-9239 | Crisis line: (415) 888-9239
Website: https://www.tenderrose.com
Get in touch: https://www.tenderrose.com/get-in-touch
## About Tender Rose
URL: https://www.tenderrose.com/about
Title: About | Tender Rose Dementia Care Specialists
Description: Tender Rose is the Bay Area's premier home care agency for seniors with dementia.
Tender Rose was established in 2009 when founder Jim Kimzey was caring for his own mother with Alzheimer's. Realizing there was no specialized dementia care provider, he built one. Today, Tender Rose is the only in-home care provider working exclusively with people living with dementia. By keeping focus narrow, the agency has honed expertise and helps hundreds of families navigate every stage of the disease.
Key facts:
- Founded 2009 by Jim Kimzey
- 100+ highly trained Memory Care Professionals (MCPs)
- Serves the Greater San Francisco Bay Area
- Only in-home care agency exclusively for dementia clients
- 24/7 concierge support — real people, not answering services
- Each client assigned a dedicated Care Coordinator and Scheduler
- Proprietary approach: Care in Full Bloom
- [Our Story](https://www.tenderrose.com/about/our-story) — Founded with a clear mission: improve quality of life for people living with dementia through personalized, dignified, emotionally supportive care.
- [Our Approach](https://www.tenderrose.com/about/our-approach) — Care in Full Bloom: person-centered, activity-based dementia care engaging clients across six domains.
- [Our Philosophy](https://www.tenderrose.com/about/our-philosophy) — Treat people, not just symptoms. Encompass heart and soul, rekindle interests and passions.
- [Our Team](https://www.tenderrose.com/about/our-team) — 100+ MCPs backed by office leadership including General Manager Natalie Jones, Senior Director of Training Mike Ballesteros, and Director of Care Coordination Mila Koinyan.
## Care in Full Bloom — Tender Rose's Approach
URL: https://www.tenderrose.com/about/our-approach
Description: Tender Rose's proprietary, activity-based approach to dementia care.
Care in Full Bloom was developed by adapting the Alzheimer's Association's best
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