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Social F+B

Social F+B (styled SOCIAL F+B) is a strategy-led food and beverage design studio and a specialist studio of HBA (Hirsch Bedner Associates). It creates, designs and delivers restaurant, bar and café concepts for luxury hotels, resorts, developers and chef-restaurateurs, combining market research, F&B strategy, concept creation, interior design, branding and operational support in one team. It has offices in Dubai, Singapore, Bangkok and Tokyo.

Their llms.txt

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# Social F+B

> Social F+B (styled SOCIAL F+B) is a strategy-led food and beverage design studio and a specialist studio of HBA (Hirsch Bedner Associates). It creates, designs and delivers restaurant, bar and café concepts for luxury hotels, resorts, developers and chef-restaurateurs, combining market research, F&B strategy, concept creation, interior design, branding and operational support in one team. It has offices in Dubai, Singapore, Bangkok and Tokyo.

Social F+B believes F&B is about the interaction between people, and that its job is to create spaces that work operationally and that guests feel and come back to. Each project starts with research into the local market, guests and commercial trends, and is designed to be "design-led, results-driven". The team includes interior designers, F&B strategists, brand and graphic designers and FF&E specialists, and works with outside chefs, sommeliers and restaurateurs.

- Clients include One&Only (Kerzner), Park Hyatt, Kimpton, Hotel Indigo, Grand Hyatt, InterContinental, Le Méridien, Waldorf Astoria, Crowne Plaza, Sands Macao, Harrods Cha House and Burnt Ends Hospitality Group.
- Parent company: HBA, https://hba.com/ (also listed at https://hba.com/expertise/specialists-social-fb/)

## Main pages

- [Home](https://socialfb.com/): Overview, featured projects, studio approach and latest insights.
- [Services](https://socialfb.com/services/): The six-stage service model, the team, collaborators and awards.
- [Projects](https://socialfb.com/projects/): Portfolio of 24 restaurant, bar and café projects, filterable by type and location.
- [Insights](https://socialfb.com/insights/): Articles on hospitality trends, F&B strategy and restaurant design.
- [Contact](https://socialfb.com/contact/): Enquiry form and office addresses.

## Services

1. Research: Data-driven market studies, including market overview, local and global trends, competitive analysis and positioning, price matrix, target market and user types, case studies and performance analysis.
2. Strategy: F&B vision and development positioning, how F&B is spread across a property, mobility strategy, and F&B capacity and spatial checks.
3. Concept: F&B direction, service hallmarks, brand creation, design direction, OS&E direction, equipment list, uniform direction and revenue projections, all set out in a detailed concept brief.
4. Design: Interior design, lighting design, AV design, branding and collateral, uniform design, OS&E design and procurement, and art curation and procurement. Also guides the kitchen designers on back-of-house needs.
5. Branding: Naming, logo and identity, collateral, signage and brand guidelines from an in-house graphics team.
6. Operations support: Menu creation, recipe folders, back- and front-of-house training and tastings, restaurant SOPs, marketing strategy, operating systems and technology, and remote operations management.

## Projects

- [Arrazuna, One Za'abeel, Dubai](https://socialfb.com/project/arrazuna/): A
…

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