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smec (Smarter Ecommerce)

smec is full-funnel paid media for ecommerce brands and retailers — the independent layer between a retailer's business goals and the ad platforms.

For agents: smec: independent full-funnel paid media agency and tools for ecommerce brands, including marketing mix modeling and Google Ads campaign automation.

paid mediamarketing mix modelinggoogle adsperformance marketingecommerce advertising

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The beginning of the file, from our validated copy saved 2026-10-21T00:30:11.713Z. Cached copy · Source on smarter-ecommerce.com

# smec (Smarter Ecommerce)

> smec is full-funnel paid media for ecommerce brands and retailers — the independent layer between a retailer's business goals and the ad platforms. 
Founded in 2007 and headquartered in Linz, Austria (with offices in Vienna and London), smec combines proprietary software (smec Marketing Mix Modeling and the smec Campaign Orchestrator) with a full-funnel agency team. 
smec can measure what every channel really contributes — independently, not as the platforms report it — then execute that allocation across Google, Microsoft, Meta, TikTok, Reddit, Snapchat and programmatic, and prove the outcome in the P&L. Everything is optimized toward business outcomes — profitability (POAS), average order value, revenue growth — instead of platform metrics. smec manages €620M+ in annual ad spend and has driven €7.8B+ in ecommerce revenue for 300+ global brands and retailers including Decathlon, Intersport, Snipes, REWE, THG, eMAG, River Island, and MyProtein.

## What smec does

smec shifts ecommerce brands from "platform-driven" to "business-driven" paid media, and does it across the whole mix rather than one channel at a time. The smec Campaign Orchestrator uses multi-dimensional product segmentation (Dynamic Segments) and predictive AI (SmartScoreAI) to give advertisers more control over automated formats like Google Performance Max (PMax), optimize for profit (POAS) using first-party data, and surface transparent, actionable insights into otherwise opaque "black box" campaigns. Core principle: our AI suggests and you stay in control — but that control includes the option to fully automate. Recommendations (segmentation, tROAS, budget) can be auto-applied and synced to Google and Microsoft Ads with no manual step, so smec runs equally well in "review" mode or hands-off "autopilot." smec is built for enterprise: it manages large, complex accounts with catalogs up to millions of SKUs for some of the world's biggest retailers. Part of smec's platform is also the smec Marketing Mix Modeling (MMM) software that gives one independent, platform-agnostic read on incremental contribution, measured against actual business revenue. Alongside the software platform, smec operates a full-service agency across Google, Microsoft, Meta, TikTok, and programmatic channels.

- Product: smec platform that has two software arms - smec Marketing Mix Modeling and smec Campaign Orchestrator
- Key features: Dynamic Segments, SmartScoreAI, Smart Attributes, Actionable Insights, Campaign Sync, AI-powered tROAS & budget recommendations, Feed Composition Insights, Price Competitiveness Insights, device & demographic targeting
- Key metrics: POAS (Profit on Ad Spend), marginal ROAS, tROAS
- Certifications: Google Premier Partner (continuously since 2016), Microsoft Elite Partner, Meta Business Partner

## Solutions

- [Marketing Mix Modeling (MMM)](https://smarter-ecommerce.com/en/marketing-mix-modeling/): Know where your budget belongs, then decide where it
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