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Skald

Skald is AI traffic analytics read from a website's own server access log. It counts people, AI assistants (ChatGPT, Claude, Perplexity), search engines, crawlers and bots, ties leads and sales to the visit that brought them, and counts every figure twice. Self-hosted with Docker, or hosted. Source-available under the Elastic License 2.0.

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-26T01:42:34.762Z. Cached copy · Source on skaldanalytics.com

# Skald

> Skald is AI traffic analytics read from a website's own server access log. It counts people, AI assistants (ChatGPT, Claude, Perplexity), search engines, crawlers and bots, ties leads and sales to the visit that brought them, and counts every figure twice. Self-hosted with Docker, or hosted. Source-available under the Elastic License 2.0.

Every link below is Markdown. The same page is HTML at the URL without `.md` (`/docs/api.md` is `/docs/api/`).

## Docs

- [Getting started](https://skaldanalytics.com/docs/getting-started.md): What Skald counts, how the sections and tabs are laid out, and how to choose a period, filter, drill down, compare and export.
- [Docker: first install in 10 minutes](https://skaldanalytics.com/docs/docker-first-install.md): From nothing to a working dashboard on a server that already runs your website with nginx: run the container, sign in, fill the last 14 days, check it with the doctor, then add the script tag and hooks.
- [Pick your road](https://skaldanalytics.com/docs/pick-your-road.md): Which way your site's leads, bookings and payments should reach Skald, by the kind of site you run: what each road gives you, what it cannot see, and what to set.
- [Sign-in and team](https://skaldanalytics.com/docs/sign-in-and-team.md): How to sign in, keep your account safe with two-step sign-in, and invite your team with the right role.
- [Real time: who is on your site now](https://skaldanalytics.com/docs/real-time.md): See how many people are on your site right now, where they are on a world map, what they are reading, and which AI assistants and crawlers are fetching pages at this moment. This guide covers where it is, what each figure means, and how fresh it is.
- [Where visitors come from, and their journeys](https://skaldanalytics.com/docs/where-visitors-come-from.md): Most visits say Direct: the browser sent no referrer. Many of them are people coming back, who first found you through a search, an AI assistant or a post days before. Others came back from a payment page, opened your link inside an app, or followed a shared link. This guide covers visitors by social network (X, LinkedIn, ...) on each site and across all your sites, how Skald finds a visitor's first visit, what a Direct visit likely was, where you see both, and the visitor drawer with every visit of one visitor.
- [Retention: who came back](https://skaldanalytics.com/docs/retention.md): Traffic › Retention answers one question: of the visitors first seen in a week, how many came back in each week after? Or by day: of those first seen on a day, how many came back each day after. Like the retention reports in Google Analytics 4 or PostHog, with Skald's rules: every figure is counted twice, and what Skald cannot know is said, never shown as 0.
- [Internal traffic: leave your own visits out](https://skaldanalytics.com/docs/internal-traffic.md): Tell Skald which internet addresses belong to you and your team, so your own visits do not count as visitors
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Claim my listing on Agent Web Map for skaldanalytics.com:
1. POST https://agentwebmap.com/v1/sites/skaldanalytics.com/claims and keep claim_id and claim_secret private.
2. Publish the verification line "AgentWebMap verification: <token>" (token from step 1) in https://skaldanalytics.com/llms.txt, or use the DNS, meta-tag or well-known method the response describes. This only verifies the listing; your website and domain remain yours.
3. POST https://agentwebmap.com/v1/sites/skaldanalytics.com/verify with {"claim_id": "...", "claim_secret": "..."}.
4. Save the api_key from the answer; it manages the listing (PATCH https://agentwebmap.com/v1/sites/skaldanalytics.com).
MCP equivalent: tools begin_ownership_claim, then verify_domain, at https://agentwebmap.com/mcp. Docs: https://agentwebmap.com/docs#verify

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