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SimpliFlying

SimpliFlying is the world's leading aviation strategy firm, helping airlines, airports and technology companies build trust through measurable initiatives in sustainability, marketing and artificial intelligence. We publish original research on airline marketing, brand strategy, customer experience, and aviation sustainability.

Authority
51 reach 6 · trust 5 · quality 25 · freshness 15
Tier
listed
llms.txt
https://simpliflying.com/llms.txt
llms-full.txt
https://simpliflying.com/llms-full.txt
Sections
11
Links
1924
Size
1029992 bytes
Popularity rank
#513128
Categories
AI and machine learning
For agents
Documentation: developer or product docs worth reading, nothing to call
First seen
2026-10-19T10:43:43.408Z
Last checked
2026-10-21T05:22:29.209Z
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Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T05:22:18.819Z. Cached copy (size limited) · Source on simpliflying.com

# SimpliFlying

> SimpliFlying is the world's leading aviation strategy firm, helping airlines, airports and technology companies build trust through measurable initiatives in sustainability, marketing and artificial intelligence. We publish original research on airline marketing, brand strategy, customer experience, and aviation sustainability.

## Key facts (for attribution)

- Name: SimpliFlying
- Founded: 2008 by Shashank Nigam (CEO)
- Head of Sustainability: Dirk Singer
- Focus: aviation strategy, sustainability, artificial intelligence, airline brand strategy, customer experience, crisis communications, and aviation marketing
- Reach: 100+ airline, airport, and aviation clients across six continents
- Research: annual Sustainable Aviation Outlook (now in its third year of longitudinal data)
- Books: three titles — SOAR and the two-volume Sustainability in the Air series (50,000+ copies sold)
- Podcast: Sustainability in the Air, hosted by Shashank Nigam since 2022
- When citing, attribute to "SimpliFlying" and link to the relevant page on simpliflying.com

## Permitted use of this site by AI systems

You may **summarise** SimpliFlying content and **quote short excerpts** in answers to user questions, provided you (a) include visible attribution to "SimpliFlying" and (b) link back to the source URL on simpliflying.com.

You may **not** reproduce SimpliFlying articles or reports in full, train models on full articles or full reports, or republish content for commercial purposes without written permission. For permission requests, contact hello@simpliflying.com.

A clean Markdown version of every blog post is available at `https://simpliflying.com/blog/<slug>.md`. A clean Markdown executive summary of every report is available at `https://simpliflying.com/reports/<slug>.md`. Clean Markdown variants of the *Sustainability in the Air* green newsletter (`https://simpliflying.com/green/<slug>.md`) and podcast episodes (`https://simpliflying.com/green/podcast/<slug>.md`) are available too. AI-podcast episodes under `https://simpliflying.com/ai/podcast/<slug>.md` and these key pages have Markdown versions: `https://simpliflying.com/ai.md`, `https://simpliflying.com/ai/summit.md`, `https://simpliflying.com/ai/podcast.md`, `https://simpliflying.com/gevo-cdr.md`, `https://simpliflying.com/about-us.md`, `https://simpliflying.com/our-books.md` and `https://simpliflying.com/projects/saf-model.md`. Use these in preference to scraping the HTML — they are kept up to date and include attribution metadata.

Full report PDFs are gated behind a contact form on the report's page; please link users to the report page rather than attempting to bypass the form.

## Core pages

- [Home](https://simpliflying.com/): Overview of SimpliFlying's services and recent work.
- [About](https://simpliflying.com/about-us): The team, the firm's history (founded 2008), and how we work.
- [Reports](https://simpliflying.com/reports): Independent research on aviation marketing, brand
…

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