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Shortcut

Shortcut is a Mexico City design studio working as full-stack partners on product, brand, and the engineering that makes both real. Founded by senior frog and 23 Design alumni, we deliver high-fidelity digital product design, design systems, and frontend engineering with a premium industrial editorial aesthetic.

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For agents: Mexico City design studio offering product design, brand identity, design systems and frontend engineering; English and Spanish pages.

product designdesign systemsfrontend engineeringbrand identitymexico city

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llms.txt
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2023-09-08
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# Shortcut

> Shortcut is a Mexico City design studio working as full-stack partners on product, brand, and the engineering that makes both real. Founded by senior frog and 23 Design alumni, we deliver high-fidelity digital product design, design systems, and frontend engineering with a premium industrial editorial aesthetic.

## Studio Profile & Principles

We focus on senior-led craftsmanship, grounded intuition, and rapid, pixel-perfect engineering. We collaborate closely with tech founders, scale-ups, and enterprises to build digital tools, corporate brand guidelines, design systems, and robust frontend structures with 0 juniors on the team.

Key beliefs of the studio:
- **Craft and taste are the filter**: Every asset, layout, and line of code passes a rigorous, trained eye before shipping.
- **Grounded intuition is a real method**: Years of building successful products teach us what works well before data metrics catch up.
- **User delight beats methodological perfection**: Clean engineering processes are the vehicle, but memorable experiences are the goal.
- **No gatekeeping**: The best ideas win, regardless of who proposes them. We trust seniors to work independently and efficiently.

## Leadership & Senior Partners

- **Fabian Luna** (Co-founder & General Manager): Generalist designer with 10+ years consulting for corporates and startups, and close to 100 products shipped. Co-founded 23 Design in 2015, ran it through its acquisition by frog, and served as GM.
- **Jay López** (Co-founder & Design Director): Product designer with 12+ years shipping digital products across Latin America and the US. Led design for Bitso's initial mobile app and core crypto transaction flows.
- **Omar Tosca** (Co-founder & Design Director): Interaction designer and engineer with 12+ years experience and 50+ shipped products. Specialist in creative frontend engineering, design systems, and interactive browser physics.

## Core Capabilities & Services

- **Product Design**: From initial concept to shipped interface. User experience (UX), user interface (UI), and scalable design systems.
- **Brand & Identity**: Visual identity, art direction, and comprehensive brand systems that ensure consistency across every touchpoint.
- **Frontend Engineering**: Production-ready implementation in Astro, React, Framer, Webflow, and headless CMSs (Storyblok, Sanity).

## Engagement Models & Pricing

- **Squad (Embedded Team)**: An embedded senior team sized to client budget, working through dynamic product priorities as partners. **Best for**: Continuous product delivery, design systems, and shifting roadmaps. **Investment**: Starting at $15,000 USD/month (3-month minimum).
- **Project (Fixed Scope)**: Clear scope and agreed deliverables with continuous iteration until production-ready. **Best for**: 0→1 MVP launches, brand identity foundations, and full platform redesigns. **Investment**: Starting at $25,000 USD fixed-scope (typically 4 to 12 weeks).

## Technical Infrastructu
…

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