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SendOps Documentation
SendOps is an email workflow and drip campaign platform with visual and SendFlow authoring, audiences, templates, broadcasts, and analytics. Email delivery runs through your own AWS SES account. Start with AWS setup and workflow authoring, then explore audience data, webhook actions, website triggers, rehearsal, consent, and deliverability. Definitions have version history and restore; keeping a copy in Git and pushing from CI is optional.
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# SendOps Documentation
> SendOps is an email workflow and drip campaign platform with visual and SendFlow authoring, audiences, templates, broadcasts, and analytics. Email delivery runs through your own AWS SES account. Start with AWS setup and workflow authoring, then explore audience data, webhook actions, website triggers, rehearsal, consent, and deliverability. Definitions have version history and restore; keeping a copy in Git and pushing from CI is optional.
Pages are organized by topic. Each link points directly to the Markdown version of that page. Every page on this site is also available as Markdown at its own URL with `.md` appended (e.g. /audience/segments → /audience/segments.md). The full corpus in one file is at /llms-full.txt.
## Getting Started
- [What is SendOps?](https://help.sendops.dev/getting-started/what-is-sendops.md): Build email workflows and drip campaigns visually or in SendFlow, with delivery through your own AWS SES account and flat platform pricing.
- [How SendOps Works](https://help.sendops.dev/getting-started/how-sendops-works.md): Understand how SendOps orchestrates email workflows through your own AWS SES account, manages audience and campaign definitions, and captures delivery events.
- [Creating Your Account](https://help.sendops.dev/getting-started/creating-your-account.md): Sign up for SendOps, explore the demo workspace, and complete the Setup Guide to connect your AWS account and build email workflows on your own SES account.
## Drip Workflows
- [Overview](https://help.sendops.dev/workflows/overview.md): Automated, multi-step email journeys: enroll contacts from a Segment, an event, a custom activity or a date, then send, wait, branch and exit on live conditions — authored as a canvas or as SendFlow code.
- [Authoring: canvas & source](https://help.sendops.dev/workflows/authoring.md): Two live, editable views of one workflow — a drag-and-drop canvas and a SendFlow source editor — that stay in sync as you build.
- [Triggers & enrollment](https://help.sendops.dev/workflows/triggers.md): The four ways contacts enter a workflow — Segment, event, custom activity, and date-relative — plus re-entry modes and the guardrails that keep journeys sane.
- [Sends, consent & approval](https://help.sendops.dev/workflows/sends-and-approval.md): How workflow sends go out — the shared send pipeline, at-send consent, send windows, frequency caps, dry runs — and the manual approval hold for reviewing sends and webhook calls before they ship.
- [Shadow mode: rehearse before you send](https://help.sendops.dev/workflows/shadow-mode.md): Activate a workflow in shadow and it enrols real contacts on the real clock while recording every send instead of making it — then go live with the same definition.
- [Enrolment decisions](https://help.sendops.dev/workflows/enrolment-decisions.md): Why isn't this person in the drip? Every enrolment decision a workflow takes — positive and negative — is recorded with a named reason for 14 days
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