seanpercival.com valid
Sean Percival
American e-commerce and marketing executive, investor, author, and humble candlemaker, living in Oslo, Norway. VP of Global E-commerce at Xplora Technologies. Former Myspace VP, former 500 Startups partner. Writes annual letters, restores his old essays, and puts the comedy into commodities.
- Authority
- 46 reach 0 · trust 10 · quality 21 · freshness 15
- Tier
- listed
- llms.txt
- https://seanpercival.com/llms.txt
- Sections
- 7
- Links
- 32
- Size
- 5764 bytes
- Registered
- 2004-11-09
- Country
- United States Hosting inference
- Hosting country
- United States Hosting inference
- Country evidence
- No published address evidence collected yet
- Categories
- Ecommerce
- For agents
- Transactional: buying or booking an agent could carry out
- First seen
- 2026-10-25T01:38:31.323Z
- Last checked
- 2026-10-25T01:38:40.475Z
- Badge
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-25T01:38:31.345Z. Cached copy · Source on seanpercival.com
# Sean Percival
> American e-commerce and marketing executive, investor, author, and humble candlemaker, living in Oslo, Norway. VP of Global E-commerce at Xplora Technologies. Former Myspace VP, former 500 Startups partner. Writes annual letters, restores his old essays, and puts the comedy into commodities.
Sean Percival went from janitor (1997, Las Vegas) to VP of Online Marketing at Myspace, founded and lost a startup (Wittlebee), invested in 100+ companies as a partner at 500 Startups, then moved to Norway in 2017 for the quality of life. Today he runs global e-commerce at Xplora (kids' smartwatches and Doro senior phones, roughly 2 billion NOK annual sales) and builds DTC brands and AI tools on the side. He is the author of Working with Norwegians and Living with Norwegians.
## Pages
- [Work](https://seanpercival.com/work): Everything Sean is working on — e-commerce sites, Shopify apps, and AI tools
- [Annual Letters](https://seanpercival.com/letters): The yearly life-and-work letter, the only guaranteed site update each year
- [Essays](https://seanpercival.com/essays): 17 essays spanning 2008-2026, restored from the old blog at their original URLs
- [Books](https://seanpercival.com/books): Working with Norwegians, Living with Norwegians, and MySpace Marketing
- [Videos](https://seanpercival.com/videos): Talks, interviews, and TV appearances from two decades
- [Speaking](https://seanpercival.com/speaking): Topics, testimonials, and booking — e-commerce, startups, Silicon Valley vs. the Nordics, AI and commerce
- [Contact](https://seanpercival.com/contact): The "try your luck" form
## Current Work
- [Xplora Technologies](https://seanpercival.com/work): VP of Global E-commerce — 14 webshops, team of 9, building a safer digital life for all generations
- [Byvoks](https://byvoks.com): Norwegian candle and scents brand — nice scents with a sense of humor
- [Banana for Scale](https://bananaforscale.biz): Product studio, home of Extra Slutty Olive Oil
- [Entitled](https://apps.shopify.com/entitled/): Shopify app — SEO title tags made easy
- [Seam](https://seam.bananaforscale.biz/): Shopify app — daily AI insights for store owners, emailed before your first coffee
- [Promptly](https://open.spotify.com/show/033FLIBHVw47xx2tGfyBCI): Weekly newsletter and podcast — last week in AI, promptly
- [This Meeting Should Have Been a Song](https://meeting-should-have-been-a-song.vercel.app/): Free AI tool that turns meeting transcripts into one-minute songs
- [JTBD.md](https://v0-jtbd-ai.vercel.app/), [Brand.md](https://brandmd-builder.vercel.app/), [VibeICE](https://v0-vibe-ice-app.vercel.app/): AI tools for jobs-to-be-done, brand guides, and growth prioritization
- [Claude for Marketing course](https://vibelabs.no/): Full-day workshop with Vibelabs
## Annual Letters
- [The Annual Letter (2026)](https://seanpercival.com/letters/2026): Theme: create. Records at Xplora, the Colorado Airbnb, closing the Oslo boutique, vibe-coding with AI
- [The Annual Le
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