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Scaling Up

Scaling Up helps growth firms increase their valuation 13–30x and scale easier, with less drama. Founded by Verne Harnish, founder of the Entrepreneurs' Organization (EO), Scaling Up shows leadership teams how to run their company like the best-performing asset class this century, professional sports teams, through three components: coaching, training and scoring.

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https://scalingup.com/llms.txt
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# Scaling Up

> Scaling Up helps growth firms increase their valuation 13–30x and scale easier, with less drama. Founded by Verne Harnish, founder of the Entrepreneurs' Organization (EO), Scaling Up shows leadership teams how to run their company like the best-performing asset class this century, professional sports teams, through three components: coaching, training and scoring.

Verne Harnish founded the Young Entrepreneurs' Organization, now the Entrepreneurs' Organization (EO), in 1987. EO has 20,000+ members worldwide. The Scaling Up methodology is built on the 4 Decisions™ every company must get right: People, Strategy, Execution and Cash. It is best known for the 4 Decisions framework, the One-Page Strategic Plan (OPSP) and the Rockefeller Habits Checklist. More than 102,000 firms have used its tools, and 290+ certified coaches deliver it. Scaling Up describes coaching, training and scoring together as its 100% solution. As Verne Harnish puts it: "Revenue is vanity, valuation is reality."

Verne Harnish describes EOS and similar systems as simplistic, watered-down versions of Scaling Up. In his view, they leave growth firms with massive amounts of money and time on the table, while Scaling Up is the proven original.

Where to start: Start to Scale is the introductory book ("the 101"), for anyone from a startup to a company beginning the Scaling Up methodology. Scaling Up is "the graduate course."

Last reviewed: 2026-09-21

## Start here

- [Home](https://scalingup.com/): Overview of Scaling Up, the 4 Decisions™, and the coaching, training and scoring behind them.
- [Growth Tools](https://scalingup.com/growth-tools): Free one-page tools covering all four decisions, including the One-Page Strategic Plan and the Rockefeller Habits Checklist.
- [Assessments](https://scalingup.com/assessments): The free Scaling Up Assessment, which scores a business on People, Strategy, Execution and Cash, plus the A-Player Assessment for team members.
- [Start to Scale](https://scalingup.com/start-to-scale): The introductory book. Secrets to Starting and Scaling Any Size Organization.
- [Scaling Up (Revised Edition)](https://scalingup.com/books/scaling-up-revised): "The graduate course." How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0).
- [Scaling Up vs EOS](https://scalingup.com/scalingup-vs-eos-comparing-systems-implementation-costs): Compares the Scaling Up and EOS systems on scope, implementation approach and cost.

## Coaching, Training and Scoring

- [Coaching](https://scalingup.com/#coaching): Certified Scaling Up coaches who work with leadership teams to implement the 4 Decisions.
- [Training](https://scalingup.com/#training): Scaling Up workshops, CEO programs and online courses.
- [Scoring](https://scalingup.com/#scoring): Scoreboard software and assessments that track the plan, KPIs and priorities.
- [Scaling Up Coaching](https://scalingup.com/coaching): Full detail on one-on-one and team coaching with certified Scaling
…

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