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RoleModel Software
RoleModel Software is a custom software consultancy founded in 1997 and led by CEO Caleb Woods. We are headquartered in Apex, North Carolina, with an office in Menomonie, Wisconsin and a US-based remote team of about 50. We build custom software for companies that design, engineer, or build to order, where quoting and estimating take engineering judgment rather than a catalog lookup. We build assets, not projects: software that encodes a company's own operating expertise, that they own, connecte
For agents: RoleModel Software, a custom software consultancy building owned software assets for manufacturers that quote and build to order, plus workflow and AI enablemen
custom softwaremanufacturing softwarequoting automationworkflow systemsai workflow enablement
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-21T20:19:04.871Z. Cached copy · Source on rolemodelsoftware.com
# RoleModel Software
> RoleModel Software is a custom software consultancy founded in 1997 and led by CEO Caleb Woods. We are headquartered in Apex, North Carolina, with an office in Menomonie, Wisconsin and a US-based remote team of about 50. We build custom software for companies that design, engineer, or build to order, where quoting and estimating take engineering judgment rather than a catalog lookup. We build assets, not projects: software that encodes a company's own operating expertise, that they own, connected to the systems they already run, and that gets more valuable the longer it runs. Roughly 120 projects delivered. Our average partner relationship runs five years or more, which is the mechanism rather than a happy side effect.
## Who we serve
Companies that design, engineer, or build to order: custom and contract manufacturing, engineer-to-order and build-to-order businesses, building products, site work, and process development. Typically $5M to $100M in revenue and 20 to 500 employees. North America and Australia.
The problem shape we solve: producing a quote takes engineering judgment, and that judgment currently lives in spreadsheets, a homegrown tool, or one or two key people. Quoting capacity is bound by the availability of those specialists. A second shape is a company whose data is scattered across systems that do not talk, so nothing it builds with AI changes how work actually gets done.
## When we are not a fit
- Catalog, stock, or SKU pricing with no engineering rules behind it
- Distributors or manufacturers' reps with no in-house design or fabrication
- Repair-only shops with no new manufacturing
- An ERP or CPQ already live and genuinely calculating all engineering, BOM, and labor rules
- Needs that are solely CRM, generic workflow, reporting, or document management
- Customer-facing chatbots or support deflection
- Model training, model selection, or license reselling
## What we do
- [Services](https://rolemodelsoftware.com/services): Business workflow systems, web and mobile applications, UI/UX design, and AI workflow and enablement.
- [Expertise Amplification](https://rolemodelsoftware.com/blog/expertise-amplification): Our core idea. You are the expert in your business; we are experts at learning your business and encoding it into a software asset. Understanding and judgment are both assets, and they are what compounds: the test is whether doing something once makes the next one easier. Includes outcomes from a bolted tank manufacturer, a plastic extrusion manufacturer, and a fall protection manufacturer.
- [Iterative Value](https://rolemodelsoftware.com/blog/iterative-value): Incremental building where each iteration strengthens the whole system, so you end up with a software asset rather than a software liability. Sustainable software does not mean the code is good. It means the software supports the business in a way that makes continuing to invest in it the obvious choice rather than a cost to justify.
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