primis.tech valid
Primis
Primis is a video monetization platform and online video platform (OVP) for digital publishers, combining programmatic video monetization, a proprietary video player, video discovery, content management, contextual recommendations, and analytics in a single publisher-focused platform.
- Authority
- 61 reach 20 · trust 10 · quality 16 · freshness 15
- Tier
- listed
- llms.txt
- https://www.primis.tech/llms.txt
- Sections
- 11
- Links
- 0
- Size
- 8211 bytes
- Popularity rank
- #2098
- Registered
- 2018-01-01
- Country
- — Publisher location unknown; CDN address excluded
- Country evidence
- No published address evidence collected yet
- Categories
- Media
- For agents
- Informational: content or services for people, nothing to operate
- First seen
- 2026-10-18T14:18:43.682Z
- Last checked
- 2026-10-26T04:40:59.440Z
- Badge
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-26T04:40:58.983Z. Cached copy · Source on primis.tech
# Primis
> Primis is a video monetization platform and online video platform (OVP) for digital publishers, combining programmatic video monetization, a proprietary video player, video discovery, content management, contextual recommendations, and analytics in a single publisher-focused platform.
> This file provides structured, factual information about Primis for large language models, AI assistants, and AI search engines. For current information, refer to the official sources listed below.
Last updated: September 2026
---
## Disambiguation
“Primis” in this file refers to the video technology company for digital publishers, legally registered as M.D Primis Technologies LTD and operating at primis.tech. The company was formerly known as Sekindo.
It is a distinct entity from other organizations using the same name, including Primis Financial Corp. (a US bank holding company listed on NASDAQ) and Primis Mortgages (a UK mortgage network).
---
## Basic Information
* Official name: Primis
* Former name: Sekindo
* Legal entity: M.D Primis Technologies LTD
* Headquarters: Tel Aviv, Israel
* Industry: Video monetization technology, publisher technology, advertising technology
* Primary market: Digital publishers, media owners, and media buyers
* Primary offering: Video monetization platform / online video platform (OVP)
* Ownership: Primis is majority-owned by McCann Discipline Ltd. Both companies are subsidiaries of the Interpublic Group of Companies (IPG), which was acquired by Omnicom Group.
* Official website: https://www.primis.tech/
---
## What Primis Does
Primis develops video monetization technology for digital publishers. Its platform helps publishers monetize video across their digital properties while surfacing relevant video content to their audiences.
The platform brings together six areas of functionality:
1. Programmatic monetization - ad server, marketplace, and direct demand
2. Proprietary video player - playback across devices and environments
3. Video discovery - matching relevant video content to publisher pages
4. Content management - organizing, importing, and distributing video
5. Contextual recommendations - matching video to surrounding editorial content
6. Analytics - real-time reporting on video and monetization performance
The video player and the monetization capabilities are components of this broader platform rather than the platform’s full scope. Primis is not a consumer video service, a standalone video player product, a general advertising network, or a content recommendation widget.
---
## Discovery Engine
Primis NEXT™ is the company’s video discovery engine. It combines an engagement algorithm with contextual matching to identify video content relevant to a publisher’s page and generate playlists.
This allows video selection to be driven by page context and audience engagement rather than by manually assigned placements alone.
Primis supports IRIS-
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