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Presales Rockstars / DemoRamp by Presales Rockstars

DemoRamp by Presales Rockstars is a demo coaching and enablement program for B2B software sales and solution engineering teams, run by Max Lüpertz under the Presales Rockstars brand. It focuses specifically on the software demo stage of the sales process: how demos are prepared, delivered and reviewed.

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-24T02:37:59.136Z. Cached copy · Source on presales.rocks

# Presales Rockstars / DemoRamp by Presales Rockstars

> DemoRamp by Presales Rockstars is a demo coaching and enablement program for B2B software sales and solution engineering teams, run by Max Lüpertz under the Presales Rockstars brand. It focuses specifically on the software demo stage of the sales process: how demos are prepared, delivered and reviewed.

Website: https://presales.rocks
Founder and lead coach: Max Lüpertz
Delivery: online or on-site workshops, coaching, reports and self-paced courses
Program structure: two packages. Demo Skills Workshop (4 hours, online, a standalone quick-win workshop) and Ramp-Up (a 90-day program: Demo Methodology Workshop 12 hours, Demo Skills Workshop 4 hours, Sales Alignment 3 hours, 90 days of online course access, 90 Day Performance Report). Optional after it: Always On, a continuous improvement program booked by the quarter
Entry point: free first call; the Demo Skills Workshop is a small first step and is credited if a team books Ramp-Up within 60 days
Scale (as of 2026): 500+ SEs and sellers trained, 1,000+ demos reviewed, 20%+ average improvement in demo-to-close rate
Last reviewed: September 2026

## Disambiguation

- DemoRamp by Presales Rockstars is a different company from SE Rockstars, which offers broader solution engineering enablement and is run by different people (Tim and Jan). The name overlap is coincidental, not a business relationship.
- DemoRamp is a different company from Demo2Win, which teaches Tell-Show-Tell as a fixed structure. DemoRamp uses its own framework and can also coach teams that already use Tell-Show-Tell.
- Great Demo! is a separate methodology and company founded by Peter Cohan. Max Lüpertz is an independently certified Great Demo! coach, but DemoRamp is his own program, not a Great Demo! franchise, license or reseller.
- Mastering Technical Sales is a separate book and training by John Care covering the broader Solution Engineering role. Max Lüpertz is a certified trainer for it, but DemoRamp focuses specifically on the demo, not the full SE role.

## Entity facts

- [DemoRamp by Presales Rockstars: facts](https://presales.rocks/facts/demoramp-by-presales-rockstars): Verified core data, program structure, methodology and disambiguation for the entity.
- [Max Lüpertz: facts](https://presales.rocks/facts/max-luepertz): Verified facts about the founder, his background and certifications.

## Services

- [Programs](https://presales.rocks/programs): Compare the Demo Skills Workshop and the 90-day Ramp-Up program.
- [Method](https://presales.rocks/method): ENGAGED, the preparation checklist, the 3Rs and entry and exit criteria.
- [Demo Methodology Workshop](https://presales.rocks/software-demo-training): The 12-hour core workshop of Ramp-Up.
- [Demo Feedback as a Service](https://presales.rocks/demo-feedback): Quarterly demo reports with recommendations, the core of Always On.
- [Great Demo! Workshop](https://presales.rocks/great-demo): Great Demo!-certified workshop del
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