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Paulo Serna

San Francisco real estate agent and advisor with Compass and Level Up Group. Paulo helps buyers,

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45 reach 0 · trust 5 · quality 25 · freshness 15
Tier
listed
llms.txt
https://www.pauloserna.com/llms.txt
llms-full.txt
https://www.pauloserna.com/llms-full.txt
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9
Links
54
Size
10371 bytes
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United States Hosting inference
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United States Hosting inference
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Categories
Real estate
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Documentation: developer or product docs worth reading, nothing to call
First seen
2026-10-26T09:25:52.636Z
Last checked
2026-10-26T09:25:55.593Z
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Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-26T09:25:52.765Z. Cached copy · Source on pauloserna.com

# Paulo Serna
> San Francisco real estate agent and advisor with Compass and Level Up Group. Paulo helps buyers,
> sellers, and small investors make clear, thoughtful real estate decisions across all of San
> Francisco, plus Marin, the East Bay, and the Peninsula. His home turf, where his block-by-block knowledge runs
> deepest, is the city's west side: Central Richmond, the Richmond District, and the Sunset. He has a
> background in property management, construction project management, and solar engineering, and a BS
> in General Engineering from Santa Clara University. He treats real estate as a 5-, 10-, and 20-year
> decision, and will advise clients not to buy, not to sell, or to wait when that is the better choice.

## Identity
- Name: Paulo Serna
- Title: San Francisco Real Estate Agent
- Brokerage / team: Compass | Level Up Group
- Team production: part of the Level Up Group team, which closed $52.9M+ in sales volume in 2025
  and has $19.6M+ in verified closed volume in 2026 YTD (as of August 1, 2026, per the team's
  production tracker). Team figures, not Paulo's individual production; his individual track
  record ($31.5M+, 24 transactions) is published separately at /track-record/.
- Membership: REALTOR (National Association of REALTORS)
- Certification: First Time Buyer Specialist (FTBS), California Association of REALTORS
  (https://www.car.org/en/education/designations/FTBSCertification)
- Education: B.S. General Engineering, Santa Clara University
- Languages: English and Spanish (bilingual)
- Property types: single-family homes, condominiums, TICs, duplexes, and 2-4 unit buildings.
- License: CA DRE# 02150409
- Phone: (408) 834-9161
- Email: paulo@levelupgroup.com
- Website: https://www.pauloserna.com
- Compass profile: https://www.compass.com/agents/paulo-serna/
- Team site: https://www.levelupgroup.com
- Service area: All of San Francisco, plus Marin County, the East Bay (Alameda and Contra Costa Counties), and the Peninsula (San Mateo County).
- Deepest local knowledge: Central Richmond, Richmond District, Sunset District, Inner Sunset,
  Outer Sunset, and nearby west side neighborhoods.

## Important pages
- [About Paulo Serna](https://www.pauloserna.com/about-paulo-serna/): Bio, background, and advisory philosophy.
- [Buyers](https://www.pauloserna.com/buyers/): Buyer guidance on disclosures, offers, condition, and neighborhood fit.
- [Sellers](https://www.pauloserna.com/sellers/): Seller guidance on sell/wait/rent, pricing, prep, and negotiation.
- [Small Investors](https://www.pauloserna.com/small-investors/): Duplexes, 2-4 units, condos, TICs, hold strategy.
- [Neighborhoods](https://www.pauloserna.com/neighborhoods/): San Francisco neighborhood guides, starting with Paulo's home turf on the west side.
- [Central Richmond](https://www.pauloserna.com/neighborhoods/central-richmond/): Paulo's home neighborhood guide.
- [Richmond District](https://www.pauloserna.com/neighborhoods/richmond-district/): District overview.
- [Sun
…

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