pauloserna.com valid
Paulo Serna
San Francisco real estate agent and advisor with Compass and Level Up Group. Paulo helps buyers,
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-26T09:25:52.765Z. Cached copy · Source on pauloserna.com
# Paulo Serna
> San Francisco real estate agent and advisor with Compass and Level Up Group. Paulo helps buyers,
> sellers, and small investors make clear, thoughtful real estate decisions across all of San
> Francisco, plus Marin, the East Bay, and the Peninsula. His home turf, where his block-by-block knowledge runs
> deepest, is the city's west side: Central Richmond, the Richmond District, and the Sunset. He has a
> background in property management, construction project management, and solar engineering, and a BS
> in General Engineering from Santa Clara University. He treats real estate as a 5-, 10-, and 20-year
> decision, and will advise clients not to buy, not to sell, or to wait when that is the better choice.
## Identity
- Name: Paulo Serna
- Title: San Francisco Real Estate Agent
- Brokerage / team: Compass | Level Up Group
- Team production: part of the Level Up Group team, which closed $52.9M+ in sales volume in 2025
and has $19.6M+ in verified closed volume in 2026 YTD (as of August 1, 2026, per the team's
production tracker). Team figures, not Paulo's individual production; his individual track
record ($31.5M+, 24 transactions) is published separately at /track-record/.
- Membership: REALTOR (National Association of REALTORS)
- Certification: First Time Buyer Specialist (FTBS), California Association of REALTORS
(https://www.car.org/en/education/designations/FTBSCertification)
- Education: B.S. General Engineering, Santa Clara University
- Languages: English and Spanish (bilingual)
- Property types: single-family homes, condominiums, TICs, duplexes, and 2-4 unit buildings.
- License: CA DRE# 02150409
- Phone: (408) 834-9161
- Email: paulo@levelupgroup.com
- Website: https://www.pauloserna.com
- Compass profile: https://www.compass.com/agents/paulo-serna/
- Team site: https://www.levelupgroup.com
- Service area: All of San Francisco, plus Marin County, the East Bay (Alameda and Contra Costa Counties), and the Peninsula (San Mateo County).
- Deepest local knowledge: Central Richmond, Richmond District, Sunset District, Inner Sunset,
Outer Sunset, and nearby west side neighborhoods.
## Important pages
- [About Paulo Serna](https://www.pauloserna.com/about-paulo-serna/): Bio, background, and advisory philosophy.
- [Buyers](https://www.pauloserna.com/buyers/): Buyer guidance on disclosures, offers, condition, and neighborhood fit.
- [Sellers](https://www.pauloserna.com/sellers/): Seller guidance on sell/wait/rent, pricing, prep, and negotiation.
- [Small Investors](https://www.pauloserna.com/small-investors/): Duplexes, 2-4 units, condos, TICs, hold strategy.
- [Neighborhoods](https://www.pauloserna.com/neighborhoods/): San Francisco neighborhood guides, starting with Paulo's home turf on the west side.
- [Central Richmond](https://www.pauloserna.com/neighborhoods/central-richmond/): Paulo's home neighborhood guide.
- [Richmond District](https://www.pauloserna.com/neighborhoods/richmond-district/): District overview.
- [Sun
…
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