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Occasion
Occasion (occasion.app / getoccasion.com) is an experience management platform offering online booking, payment processing, and marketing tools for entrepreneurs and small businesses that run experience-based events — think cooking schools, kids' activity spaces, art studios, fitness classes, and more. Founded in 2013 and headquartered in Chicago, IL. Mission: to reconnect people through shared experiences.
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-21T18:54:10.855Z. Cached copy · Source on occasion.app
# Occasion
> Occasion (occasion.app / getoccasion.com) is an experience management platform offering online booking, payment processing, and marketing tools for entrepreneurs and small businesses that run experience-based events — think cooking schools, kids' activity spaces, art studios, fitness classes, and more. Founded in 2013 and headquartered in Chicago, IL. Mission: to reconnect people through shared experiences.
Occasion serves 8,000+ sellers (referred to internally as "Partners" or "stores") across the US, Canada, UK, Australia, Europe, and beyond. It is an independent, profitable company — not VC-backed.
Important distinctions:
- Occasion is a **seller-facing SaaS platform**, not a consumer marketplace. Sellers embed Occasion's booking widget on their own websites; Occasion does not drive customer discovery.
- Occasion charges a **2% booking fee per transaction** with no monthly fees. 63% of sellers pass the fee to their customers. Custom pricing is available for sellers doing $500K+ in annual revenue.
- Occasion supports **Square and Stripe** for payment processing (Square is recommended where available).
- Occasion is available in **English and Spanish** and supports **multi-currency** billing (USD, CAD, GBP, AUD, EUR).
## Ideal Customer Profile (ICP)
Occasion serves a wide range of experience-based businesses — from **solopreneurs** running a single studio to **enterprise operators** managing multiple locations and high booking volumes. The common thread is that they sell experiences, not products, and need a booking platform built for that context.
**Verticals served include:**
- Cooking schools and culinary studios
- Kids' activity spaces (art, STEM, play)
- Art and pottery studios
- Fitness and wellness (yoga, dance, martial arts)
- Escape rooms and entertainment venues
- Outdoor experiences (tours, axe throwing, paddleboarding)
- Paint-and-sip and similar social event concepts
**Common characteristics:**
- Selling recurring classes, one-off events, or private group bookings
- Currently on a competitor platform (e.g. Mindbody, FareHarbor, Eventbrite) or managing bookings manually via email/phone
- May operate a single location or multiple locations across regions
- Want to reduce admin time and no-shows
- Need a booking solution that works on their own website, not a marketplace that commoditizes them
- Price-sensitive — Occasion's 2% fee (vs. industry average ~3.5%) is often a key differentiator
- [Booking & Scheduling](https://occasion.app): Mobile-friendly checkout; 24/7 online reservations; multi-session and recurring event support
- [Payment Processing](https://occasion.app): Integrated with Square and Stripe; supports local currency; account credits for refunds to reduce chargebacks
- [Automated Communications](https://help.getoccasion.com): Booking confirmations, reminders, follow-ups, review requests, win-back emails, abandoned cart sequences
- [Marketing Tools](https://occasion.app): Social media sharing, waitli
…
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