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Neato - 2P eCommerce Acceleration Partner

Neato is a 2P eCommerce acceleration partner for middle market to enterprise CPG brands, operating Amazon as a retail business with enterprise discipline. We buy your inventory, warehouse it, handle all of the marketing and creative, and fulfill orders at no cost to you.

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T14:48:05.641Z. Cached copy · Source on neato.com

# Neato - 2P eCommerce Acceleration Partner

> Neato is a 2P eCommerce acceleration partner for middle market to enterprise CPG brands, operating Amazon as a retail business with enterprise discipline. We buy your inventory, warehouse it, handle all of the marketing and creative, and fulfill orders at no cost to you.

## What We Do
Neato operates the full commerce engine across various channels: retail, marketing, creative, and operations.

### Our Services:
-   **Marketplaces**: Every platform, one operator. Learn More: https://neato.com/marketplaces
-   **Social Commerce**: Content meets conversion, including TikTok Shop and creator programs. Learn More: https://neato.com/social-commerce
-   **D2C (Direct-to-Consumer)**: Built to convert and retain, including Shopify, CRO, email/SMS, subscriptions, and retention. Learn More: https://neato.com/d2c
-   **Full Funnel Advertising**: From discovery to checkout, including Sponsored Ads, DSP, and off-Amazon media. Learn More: https://neato.com/full-funnel-advertising

### The Sauce (Core Capabilities):
-   **Marketplace Growth & Retail Operations**: Seller-of-record, pricing, catalog, day-to-day channel ops.
-   **Creative & Content Studio**: Photo, video, A+, Brand Store, ongoing optimization.
-   **Performance Marketing & Full-Funnel Media**: Sponsored Ads, DSP, off-Amazon media, measurement.
-   **Social Commerce & Creator Engine**: TikTok Shop, creator programs, content-to-commerce.
-   **D2C & Lifecycle Growth**: Shopify, CRO, email/SMS, subscriptions, retention.
-   **Supply Chain, Fulfillment & Profitability Ops**: Demand planning, inventory, warehousing, unit economics.

## How 2P eCommerce Works with Neato
2P (Second-Party) eCommerce involves Neato purchasing inventory directly from the brand, becoming the seller of record online, and managing all aspects of the retail operation (pricing, ads, content, logistics, customer service). Brands maintain strategic control.

### Our Process:
-   **Day 0-30: Risk Transferred. Foundation Set.**
    -   Channel scope, success metrics, and brand guardrails defined.
    -   Seller-of-record established with wholesale terms.
    -   Catalog audited and cleaned, creative playbook built.
    -   First purchase order processed.
-   **Day 30-60: Live Across Every Channel.**
    -   Advertising live (Sponsored, DSP, budget architecture set).
    -   Content refreshed (A+, Brand Store, hero images launched).
    -   Weekly performance snapshots delivered.
-   **Day 60-90: Results Without The Lift.**
    -   Full operational rhythm in place.
    -   Monthly business reviews replace vendor meetings.
    -   Reporting tied to margin performance.

## How Neato Saves Time & Money
1.  **Takes inventory risk off your plate**: One partner owns the retail outcome and runs the machine, freeing internal bandwidth and working capital.
2.  **Reduces your cost-to-serve while protecting margin**: Runs operations profitably from a single
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