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Mplus Group

Mplus is an Experience Intelligence Provider. It designs, powers, and operates customer experience as one system, with AI and human expertise engineered together. The model connects customer experience to revenue, margin, and brand equity.

For agents: Mplus Group: Experience Intelligence provider designing and operating customer experience with AI and human expertise; includes AI brief for assistants.

customer experienceexperience intelligenceai customer experiencebrand equitycustomer experience consulting

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T16:14:37.531Z. Cached copy · Source on mplusgroup.eu

# Mplus Group

> Mplus is an Experience Intelligence Provider. It designs, powers, and operates customer experience as one system, with AI and human expertise engineered together. The model connects customer experience to revenue, margin, and brand equity.

Mplus is headquartered in Croatia and is part of BOSQAR INVEST. Its operating model is Design, Accelerate, Operate: customer experience strategy and architecture, AI deployment, and live operations with continuous optimisation.

Our model is a closed loop system. Not hybrid. Not layered. Engineered together.

Graia is Mplus's AI capability company. It develops the intelligence engine behind Mplus solutions.

This file provides a curated guide to the Mplus website. Company pages describe the business and its operating model. Case studies describe individual deployments, not guaranteed results for every client. News articles reflect information at their publication date. Deployment, security, and compliance details depend on the solution and scope described on the relevant page.

## Company and contact

* [AI instructions](https://mplusgroup.eu/ai-instructions): Canonical brief for AI assistants: verified company facts, descriptions, leadership, group structure, Graia, common corrections, and country pages
* [Mplus homepage](https://mplusgroup.eu/): Introduction to Experience Intelligence, the Mplus model, and its business outcomes
* [About Mplus](https://mplusgroup.eu/about): Company history, leadership, ownership, and the relationship between operational expertise and AI capability
* [Contact Mplus](https://mplusgroup.eu/contact-us): Business enquiries and regional contact information
* [Careers](https://mplusgroup.eu/careers): Career opportunities, professional development, and working at Mplus
* [Awards and recognition](https://mplusgroup.eu/awards): Company awards and external recognition

## Experience Intelligence and solutions

* [Experience Intelligence](https://mplusgroup.eu/experience-intelligence): Introduction to the Mplus approach to AI and human expertise as one customer experience system
* [Operating model](https://mplusgroup.eu/experience-intelligence/operating-model): Design, Accelerate, Operate, from customer experience strategy to AI deployment and live operations
* [The AI engine behind Mplus](https://mplusgroup.eu/experience-intelligence/engine): Graia's role in powering Mplus solutions and the capabilities behind the operating model
* [Solutions](https://mplusgroup.eu/solutions): AI-led and people-led capabilities across customer care, sales activation, retention, revenue recovery, case management, and technical resolution
* [Industries](https://mplusgroup.eu/industries): Customer experience applications shaped by sector needs, regulations, and commercial priorities
* [Introducing Experience Intelligence](https://mplusgroup.eu/insights/introducing-experience-intelligence): The thinking behind Experience Intelligence and what it changes for businesses

## Case studies: bank
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