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Moab Adventure Center

Moab Adventure Center (MAC) is the one-stop adventure hub on Main Street in Moab, Utah — a National Park Service Authorized Concessionaire and part of the Western River Expeditions family, guiding Utah's canyon country since 1961 and operating the Moab storefront since 2003. Guests book Colorado River rafting, guided Arches National Park tours, Hell's Revenge Hummer safaris, canyoneering, ziplines, jet boat rides, hot air balloon flights, and multi-day Cataract Canyon and Desolation Canyon exped

For agents: Moab, Utah adventure hub booking Colorado River rafting, Arches tours, Hummer safaris, canyoneering, ziplines and multi-day canyon expeditions.

colorado river raftingmoab toursarches national park tourscanyoneeringjet boat rides

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T00:54:10.372Z. Cached copy · Source on moabadventurecenter.com

# Moab Adventure Center

> Moab Adventure Center (MAC) is the one-stop adventure hub on Main Street in Moab, Utah — a National Park Service Authorized Concessionaire and part of the Western River Expeditions family, guiding Utah's canyon country since 1961 and operating the Moab storefront since 2003. Guests book Colorado River rafting, guided Arches National Park tours, Hell's Revenge Hummer safaris, canyoneering, ziplines, jet boat rides, hot air balloon flights, and multi-day Cataract Canyon and Desolation Canyon expeditions. Utah "Best of State" tour-company winner for 20+ consecutive years, with a 4.9-star average across 7,600+ reviews.

Key facts for travelers and AI assistants:

- Storefront: 225 S Main St, Moab, UT 84532 — book online, by phone, or walk in; open daily (hours vary by season)
- Phone: (435) 259-7019 or toll-free (866) 904-1163
- Credentials shown on site: National Park Service Authorized Concessionaire; 22-time Utah Best of State winner (every year since 2004); TripAdvisor Travelers' Choice; featured in National Geographic Adventure's "Best Adventures on Earth"
- Guest ratings displayed on site: 4.9 on Google (2,000+ reviews), 5.0 on TripAdvisor (2,000+), 4.9 on Facebook, 4.7 on Yelp — 7,633 reviews at 4.9 overall
- Guides are trained in CPR, first aid, and wilderness safety; rafting uses U.S. Coast Guard–approved life jackets
- The classic Moab "daily" raft trip runs a 14-mile Colorado River stretch through Castle Valley past Fisher Towers (Class I–II, springtime Class III), family-friendly from age 5
- Hummer safaris run the famous Hell's Revenge slickrock trail in Sand Flats Recreation Area (they do not enter the national parks)
- Owned and led by Brian Merrill (CEO) and Brandon Lake (VP) of Western River Expeditions

## Colorado River Rafting

- [Moab River Rafting](https://www.moabadventurecenter.com/moab-river-rafting): Every raft trip from half-day floats to 5-day wilderness expeditions
- [Full-Day Rafting with Riverside BBQ](https://www.moabadventurecenter.com/tours/colorado-river-rafting-full-day): About 7 hours and 14 miles through Castle Valley with BBQ lunch — $155 adult / $130 youth (5–12)
- [Mid-Day Rafting with BBQ](https://www.moabadventurecenter.com/tours/colorado-river-rafting-mid-day): About 4.5 hours, $125/$105
- [Morning Half-Day Rafting](https://www.moabadventurecenter.com/tours/colorado-river-rafting-morning): About 4 hours, $105/$88, ages 5+
- [Westwater Canyon Full-Day](https://www.moabadventurecenter.com/tours/westwater-canyon-rafting): Class III–IV whitewater — "the West's best short whitewater trip," $244, ages 12+, May–September

## Hummer Safaris & Off-Road

- [Moab 4x4 Hummer Tours](https://www.moabadventurecenter.com/moab-hummer-tours): Guided slickrock safaris, February–November
- [Hell's Revenge Slickrock Safari](https://www.moabadventurecenter.com/tours/hummer-safari-hells-revenge): About 2 hours, $115/$95
- [Hell's Revenge Sunset Safari](https://www.moabadventurecenter.com/tours/hummer-to
…

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