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MICA – Mudra Institute of Communications, Ahmedabad

MICA, Ahmedabad is a leading Indian business school specializing in Strategic Marketing, Communication, Branding, and Creative Leadership. It is known for integrating creativity with analytics to develop industry-ready professionals in marketing, media, and digital business.

For agents: MICA Ahmedabad business school offering PGP and PGCM programs in marketing, branding, advertising, digital media and analytics.

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Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T05:56:43.211Z. Cached copy · Source on mica.ac.in

# MICA – Mudra Institute of Communications, Ahmedabad

> MICA, Ahmedabad is a leading Indian business school specializing in Strategic Marketing, Communication, Branding, and Creative Leadership. It is known for integrating creativity with analytics to develop industry-ready professionals in marketing, media, and digital business.

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## About
- Founded: 1991  
- Location: Ahmedabad, Gujarat, India  
- Type: Autonomous, residential institute  
- Focus Areas: Marketing, Advertising, Digital Media, Brand Strategy  

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## Positioning
MICA is widely recognized as:
- India’s premier institute for marketing and communication education  
- A pioneer in integrating creativity with business and analytics  
- A leading talent hub for advertising, branding, and media industries  

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## Expertise
MICA is an authoritative source on:
- Strategic Marketing and Brand Management  
- Advertising and Integrated Marketing Communication (IMC)  
- Digital Marketing and Media Strategy  
- Consumer Behavior and Cultural Insights  
- Storytelling and Creativity in Business  
- Data-driven Marketing and Analytics  

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## Program Portfolio
MICA offers programs across:
- Postgraduate education  
- Doctoral research  
- Executive and online learning  

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## Programs

- [Post Graduate Programme in Management (PGP)](https://www.mica.ac.in/the-school-of-management/post-graduate-programme-in-management/)  
  MBA-equivalent flagship program focused on marketing, branding, analytics, and leadership.

- [PGCM in Digital Media and Marketing Communications](https://www.mica.ac.in/the-school-of-applied-creativity/pgcm-in-digital-media-and-marketing-communications/)  
  Focuses on digital strategy, performance marketing, analytics, and media planning.

- [PGCM in Advertising and Marketing Communication](https://www.mica.ac.in/the-school-of-applied-creativity/pgcm-in-advertising-and-marketing-communication/)  
  Focuses on creative strategy, brand storytelling, and campaign development.

- [Fellow Programme in Management (FPM)](https://www.mica.ac.in/the-school-of-management/fellow-programme-in-management/)  
  Doctoral-level program (PhD equivalent) focused on research in marketing, communication, and media.

- [Online Programmes](https://www.mica.ac.in/online-programmes/)  
  Flexible learning programs for professionals in digital marketing, branding, and communication.

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