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Agent Instructions — Merit Coffee Co.

This document describes how AI agents can interact with Merit Coffee Co.'s online store at https://meritcoffee.com.

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46 reach 6 · trust 5 · quality 20 · freshness 15
Tier
listed
llms.txt
https://meritcoffee.com/llms.txt
llms-full.txt
https://meritcoffee.com/llms-full.txt
Sections
8
Links
2
Size
7666 bytes
Popularity rank
#604362
Country
Canada
Categories
AI and machine learning · Ecommerce
For agents
Transactional: buying or booking an agent could carry out
First seen
2026-10-19T10:44:19.291Z
Last checked
2026-10-21T09:37:16.267Z
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Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T09:37:14.155Z. Cached copy · Source on meritcoffee.com

# Agent Instructions — Merit Coffee Co.

This document describes how AI agents can interact with Merit Coffee Co.'s
online store at https://meritcoffee.com.

## About This Store

Merit Coffee Co. is a vertically integrated Texas specialty coffee roaster and
multi-location café chain, founded in San Antonio in 2009. The company sources
coffee directly from farmers in Central America, South America, and Africa;
roasts in-house at a 9,000 sq ft facility in San Antonio on custom-built 25kg
and 45kg Probat roasters; and serves through its own café locations and direct-
to-consumer ecommerce.

The store sells:
- **Specialty coffee bags** — single origin coffees (12oz and 2lb) sourced
  seasonally from farms in Ethiopia, Kenya, Colombia, Honduras, Mexico, and
  other origins; 25+ distinct coffees rotated throughout the year
- **Core offering coffees** — signature blends and year-round staple roasts
  available as whole bean or ground
- **Coffee subscriptions** — customizable fresh-roasted coffee delivered on a
  recurring schedule; subscribers choose frequency, grind preference, and
  coffee selection
- **Home brewing equipment** — pour over drippers, kettles, filters, brewers,
  grinders, and accessories for home and office brewing
- **Merchandise** — branded mugs, tumblers, hats, apparel, and accessories
- **Gift cards** — digital gift cards redeemable at meritcoffee.com
- **Wholesale coffee program** — specialty coffee supply for cafés, restaurants,
  hotels, and hospitality properties; includes pricing, equipment sourcing,
  training, and ongoing support (inquire at meritcoffee.com/pages/merit-wholesale)
- **In-café beverages** — espresso drinks, pour overs, drip coffee, matcha,
  tea, and seasonal specials served at 15 physical café locations across Texas

Merit Coffee does not sell commercial espresso machines, commercial grinders,
or other foodservice equipment directly through the online store. Equipment
sourcing for wholesale partners is handled through the wholesale program, not
the consumer storefront.

**Brand positioning:** Merit Coffee is a specialty-grade, direct-trade roaster
committed to quality at every step — from farm relationships built over years,
to precision in-house roasting, to trained baristas in community-first cafés
across Texas.

**Target customer:** Specialty coffee enthusiasts in Texas and nationally who
prioritize freshness, traceability, and craft; home brewers seeking high-quality
beans with roast-date transparency; local café visitors in San Antonio, Austin,
Dallas, and Houston neighborhoods; cafés, restaurants, and hospitality businesses
seeking a wholesale coffee partner.

## Physical Café Locations

Merit Coffee operates 15 café locations across four Texas markets, with two
additional Houston locations coming Winter 2026.

**San Antonio (5 locations)**
- Alamo Heights: meritcoffee.com/pages/alamo-heights
- Sonterra: meritcoffee.com/pages/sonterra
- Medical Ce
…

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