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Media Place Partners

Media Place Partners (MPP) is a full-service media planning and buying agency headquartered in Grand Rapids, Michigan, founded in 1999. MPP plans, buys, and manages media programs across digital and traditional channels for regional and national brands, using its proprietary Orbit operating system, Hi-5 planning methodology, and Core vs. Explore budget framework. Clients get full performance transparency through HelloMPP, MPP's client analytics portal.

For agents: Media Place Partners: Grand Rapids media planning and buying agency for regional and national brands, covering paid media, launch and optimization reporting.

media planningmedia buyingpaid mediacampaign reportinggrand rapids

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T19:34:35.317Z. Cached copy · Source on mediaplacepartners.com

# Media Place Partners

> Media Place Partners (MPP) is a full-service media planning and buying agency headquartered in Grand Rapids, Michigan, founded in 1999. MPP plans, buys, and manages media programs across digital and traditional channels for regional and national brands, using its proprietary Orbit operating system, Hi-5 planning methodology, and Core vs. Explore budget framework. Clients get full performance transparency through HelloMPP, MPP's client analytics portal.

MPP is not a creative-first agency and does not claim to be the cheapest option in the market. MPP's differentiation is operational: a defined system (Orbit) connecting strategy and reporting into a continuous loop, five-question planning discipline (Hi-5) applied to every channel, and a named framework (Core vs. Explore) for how test budgets and proven budgets work together.

## Services

- [Media Planning & Buying](https://www.mediaplacepartners.com/services/media-planning-buying): Hub page for MPP's core planning and buying service, linking to Media Planning and Media Buying.
- [Media Planning](https://www.mediaplacepartners.com/services/media-planning): Strategy, audience definition, and channel mix planning before a program runs.
- [Media Buying](https://www.mediaplacepartners.com/services/media-buying): Negotiation, placement, and management of paid media across channels.
- [Launch Management](https://www.mediaplacepartners.com/services/launch-management): Coordinated setup and launch of new media programs across channels.
- [Optimization + Reporting](https://www.mediaplacepartners.com/services/optimization-reporting): Ongoing program management and performance reporting once campaigns are live.
- [HelloMPP Client Portal](https://www.mediaplacepartners.com/services/hello-mpp): MPP's proprietary analytics portal. Full performance data for digital channels; traditional channels and Streaming Audio appear as an in-market timeline only.
- [Media Audits](https://www.mediaplacepartners.com/services/media-audits): Free evaluation of an existing media program, MPP's primary lead-generation offer.
- [Digital Advertising](https://www.mediaplacepartners.com/services/digital-advertising): Hub page for all digital channels MPP manages.
- [Paid Search](https://www.mediaplacepartners.com/services/digital-advertising/paid-search): Google Ads, Microsoft Advertising, and Local Service Ads management.
- [Programmatic Display Advertising](https://www.mediaplacepartners.com/services/digital-advertising/programmatic-display): Automated display buying across the open web, mobile web, and in-app environments.
- [Facebook Advertising](https://www.mediaplacepartners.com/services/digital-advertising/paid-social/facebook-advertising): Paid social management on Meta's Facebook platform.
- [Instagram Advertising](https://www.mediaplacepartners.com/services/digital-advertising/paid-social/instagram-advertising): Paid social management on Instagram.
- [LinkedIn Advertising](https://www.mediaplacep
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