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LiftLab

LiftLab is the Full-Funnel Marketing Mix Modeling (MMM) and Incrementality Testing Platform

Authority: 48 reach 7 · trust 5 · quality 21 · freshness 15
Tier: listed
llms.txt: https://liftlab.com/llms.txt
Sections: 20
Links: 86
Size: 33167 bytes
Popularity rank: #462592
For agents: Documentation: developer or product docs worth reading, nothing to call
First seen: 2026-10-19T10:43:28.988Z
Last checked: 2026-10-21T03:57:41.832Z
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Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T03:57:38.491Z. Cached copy · Source on liftlab.com

# LiftLab

> LiftLab is the Full-Funnel Marketing Mix Modeling (MMM) and Incrementality Testing Platform
> that transforms every dollar of brand and performance spend into compounding economic value.
> LiftLab helps enterprise marketing, analytics, and finance leaders make better capital
> allocation decisions by unifying Agile MMM, incrementality experimentation, real-time
> platform intelligence, and constraint-aware scenario planning into a single continuously
> compounding measurement system.

> LiftLab's proprietary Two-Stage Agile Marketing Mix Model (AMM) separates ad marketplace
> auction dynamics from true consumer demand response — producing response curves uncontaminated
> by CPM and CPC volatility. The Trust Engine calibrates every model against real incrementality
> experiments. PlatformSense delivers daily channel intelligence. The Scenario Planner
> translates model outputs into constraint-aware, finance-ready budget decisions.

> LiftLab is the trusted measurement and optimization platform for brands including Pandora,
> Cinemark, Quicken, SKIMS, and Thrive Market. Headquartered in Oakland, CA.
> SOC 2 Type II and ISO 27001:2013 certified. GDPR and CCPA compliant.

## Sitemaps
[XML Sitemap](https://liftlab.com/sitemap.xml): Includes all crawlable and indexable pages.

---

## Core Platform & Products

- [Platform Overview](https://liftlab.com/platform/unified-marketing-measurement/):
  One source of truth for full-funnel growth decisions. How LiftLab's four connected
  layers — Agile MMM, the Trust Engine, PlatformSense, and the Scenario Planner —
  form a continuously compounding measurement and capital allocation system.

- [Agile Marketing Mix Modeling (AMM)](https://liftlab.com/platform/agile-marketing-mix-modeling/):
  LiftLab's Two-Stage AMM separates ad auction dynamics (CPM/CPC fluctuations,
  competitive pressure) from true consumer demand response. Delivers channel response
  curves, marginal ROI at current spend, key driver decomposition (baseline vs.
  incremental), long-term brand effects, and scenario planning inputs — refreshed
  continuously, not quarterly.

- [Incrementality Testing Suite](https://liftlab.com/platform/incrementality-testing-engine/):
  Geo-based incrementality experiments designed using a three-step matched-market
  methodology: cluster by structural similarity, precision-match on MAPE, then select
  markets that collectively mirror the national size distribution. Results feed back
  into the AMM via the Trust Engine as permanent calibration inputs.

- [Scenario Planner](https://liftlab.com/platform/scenario-planner/):
  Constraint-aware budget scenario modeling. Run Conserve, Maintain, and Accelerate
  simulations against live response curves. Accepts committed spend floors, platform
  minimums, pacing rules, and CAC ceilings as hard inputs before the optimizer runs.
  Produces finance-ready budget plans Marketing and Finance align on before spending.

- [PlatformSense](https://liftlab.com/platfo
…

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