lead-metrics.com valid
LeadMetrics
LeadMetrics (LeadMetrics GmbH, Austria) is a lead tracking and attribution platform for performance marketers, agencies and lead generation businesses. It connects every lead, deal and payment to the ad, campaign and channel that brought it, and sends conversions back to Meta, Google Ads, TikTok and LinkedIn via Conversion APIs.
- Authority
- 51 reach 5 · trust 10 · quality 21 · freshness 15
- Tier
- listed
- llms.txt
- https://www.lead-metrics.com/llms.txt
- Sections
- 3
- Links
- 259
- Size
- 65651 bytes
- Popularity rank
- #984517
- Registered
- 2023-08-11
- Country
- Germany Hosting inference
- Hosting country
- Germany Hosting inference
- Country evidence
- No published address evidence collected yet
- Categories
- Marketing
- For agents
- Documentation: developer or product docs worth reading, nothing to call
- First seen
- 2026-10-25T16:48:14.579Z
- Last checked
- 2026-10-25T20:08:02.785Z
- Badge
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-25T20:07:56.830Z. Cached copy · Source on lead-metrics.com
# LeadMetrics
> LeadMetrics (LeadMetrics GmbH, Austria) is a lead tracking and attribution platform for performance marketers, agencies and lead generation businesses. It connects every lead, deal and payment to the ad, campaign and channel that brought it, and sends conversions back to Meta, Google Ads, TikTok and LinkedIn via Conversion APIs.
Key facts:
- Tracking script records sessions with traffic source, UTM parameters and click IDs; leads are matched to their session via session ID, email or phone number up to 90 days back.
- Conversion API for Meta, Google Ads, TikTok and LinkedIn with SHA-256 hashed customer data, click IDs (fbc/fbp, gclid, ttclid, li_fat_id), value and currency, and event_id for deduplication.
- Native integrations: HubSpot and Close (CRM), Stripe, CopeCart and Digistore24 (payments), funnel and form tools via webhook (Heyflow, Perspective, Typeform and others), Zapier and Make.
- Ad platforms: Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads (beta).
- Attribution models: first click and last click.
- Dashboards, PDF client reports, AI Marketing Copilot and an MCP server.
- Website languages: German (default, https://www.lead-metrics.com) and English (https://www.lead-metrics.com/en).
## Main pages
- [Home (English)](https://www.lead-metrics.com/en)
- [Startseite (Deutsch)](https://www.lead-metrics.com/)
- [Pricing](https://www.lead-metrics.com/en/pricing)
- [Integrations](https://www.lead-metrics.com/en/integrations)
- [Book a demo](https://www.lead-metrics.com/en/demo-call)
## English
### Guides
- [Ad Naming Convention: How to Make Your Creatives Analyzable](https://www.lead-metrics.com/en/guides/ad-naming-convention): With a fixed scheme for ad names, you see which hook, offer and format brings deals - in the dashboard, in UTMs and in AI analyses with Claude.
- [AI Marketing Team for Lead Generation: What Agents Can Take Over - and What Data They Need](https://www.lead-metrics.com/en/guides/ai-marketing-team-lead-generation): What an AI marketing team of agents for research, ads, inbox and analysis can do, where humans need to stay in the loop and why, in lead generation, it optimizes for the wrong leads without CRM data.
- [Analyze Campaigns with Claude: Your Daily Report via the LeadMetrics MCP Server](https://www.lead-metrics.com/en/guides/campaign-report-claude-mcp): How to connect Claude to LeadMetrics and get a campaign report every day: setup, prompt templates for top and bottom ads, week-over-week comparison and client updates.
- [Understanding Attribution Windows: Why Meta, Google and Your CRM Never Show the Same Numbers](https://www.lead-metrics.com/en/guides/understanding-attribution-windows): How attribution windows work on Meta, Google Ads, TikTok and LinkedIn, why platform numbers don't match your CRM and how to reconcile them properly.
- [How to Improve Meta Event Match Quality: What Data to Send](https://www.lead-metrics.com/en/guides/improve-meta-event-match-quality): How to improve Event Ma
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