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Karooya

Karooya is Amazon Attribution and PPC optimization software, connecting Google Ads and Bing Ads spend data to Amazon sales at the keyword level, with automated negative keywords, portfolio bidding, and ad scheduling for Google Ads, Bing Ads, and Amazon Ads.

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Authority
47 reach 6 · trust 5 · quality 21 · freshness 15
Tier
listed
llms.txt
https://www.karooya.com/llms.txt
Sections
9
Links
39
Size
10400 bytes
Popularity rank
#650577
Country
Germany
For agents
Documentation: developer or product docs worth reading, nothing to call
First seen
2026-10-19T10:44:26.267Z
Last checked
2026-10-21T11:06:28.757Z
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Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T11:06:28.214Z. Cached copy · Source on karooya.com

# Karooya

> Karooya is Amazon Attribution and PPC optimization software, connecting Google Ads and Bing Ads spend data to Amazon sales at the keyword level, with automated negative keywords, portfolio bidding, and ad scheduling for Google Ads, Bing Ads, and Amazon Ads.

Amazon Attribution Tool starts at $100/month (billed every 6 months); Portfolio Bidding Automation is a paid add-on priced on ad spend. Negative Keywords Tool is free for Google Ads and Bing Ads accounts under $10,000/month spend. Customers have collectively saved over $20 million in wasted ad spend using Karooya.

## Amazon Attribution

- [Amazon Attribution & Google Ads Integration Tool](https://www.karooya.com/integration-tool-for-amazon-attribution-and-google-ads): Amazon Attribution alone doesn't report sales by keyword — Karooya fills that gap. Reporting solution shows spend and sales per Google Ads keyword, plus the underlying search terms that triggered each ad. Optional Portfolio Bidding Automation raises or lowers bids based on keyword ROAS, and auto-labels keywords by performance tier.
- [Homepage: Google Ads for Amazon Store](https://www.karooya.com/): Merges Google Ads performance with Amazon Attribution sales data at the account, campaign, ad group, or keyword level, with daily automated bid updates to hit ACoS goals. Supports both Google Ads and Bing Ads, multiple Amazon marketplaces, and multiple accounts.
- [Google Ads Management for Amazon Store](https://www.karooya.com/promote-amazon-store-on-google-with-karooya-marketing-service): Done-for-you Google Ads setup for Amazon sellers with no existing Google Ads account, or a full account rebuild for sellers unhappy with current results — keyword research, ad copy, Amazon Attribution setup, and 17+ years of Google Ads management experience.

## Amazon Attribution — Guides & Posts

- [Key Metrics to Track on Amazon Attribution](https://www.karooya.com/blog/key-metrics-track-amazon-attribution/): The awareness, engagement, and conversion metrics Amazon Attribution reports for off-Amazon ad traffic.
- [Step-by-Step Guide to Integrating Amazon Attribution for Google Ads](https://www.karooya.com/blog/step-by-step-guide-integrating-amazon-attribution-google-ads/): Setting up Amazon Attribution manually through the Amazon Ads console, via the Amazon Ads API, or through Karooya's automated tag generation and dashboard reporting.
- [Amazon Attribution Window Explained](https://www.karooya.com/blog/amazon-attribution-window-evaluate-campaign-performance/): Amazon's last-touch attribution model, and how the attribution window (the time between an ad click and a counted sale) varies by campaign type.
- [How the Amazon Attribution Tag Works](https://www.karooya.com/blog/attribution-tag-work-on-amazon/): How Amazon's parametrized attribution tag URL credits a sale back to the specific campaign, ad group, or keyword that drove it.
- [Bulk Bid Updates with Karooya's Attribution Report](https://www.karooya.com/blog/using-karooyas-at
…

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