kaliber.asia valid

Kaliber Asia, AI Crawler Context

Kaliber Asia is a senior-led performance partner for the AI era of paid media.

For agents: Kaliber Asia is a senior-led performance marketing partner offering Google and Meta ads, creative, landing page testing and GEO services, with pricing listed.

paid mediagoogle ads managementmeta adsperformance creativelanding page testinggenerative engine optimisation

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-23T17:35:50.022Z. Cached copy · Source on kaliber.asia

# Kaliber Asia, AI Crawler Context

> Kaliber Asia is a senior-led performance partner for the AI era of paid media.
> Singapore HQ, operating across 8 APAC markets (SG, MY, ID, PH, TH, VN, HK, AU).
> Google Premier Partner (Top 3%). Ehrenberg-Bass Institute certified.
> Founded by Robert Lai, ex-Google (14 years, NYC and Singapore).

## Why Kaliber

Meta and Google now run AI-driven auctions. The lever is no longer bid optimisation. The lever is the quality of the inputs the AI consumes:

- Stronger creative diversity, built around Distinctive Brand Assets (Ehrenberg-Bass methodology).
- Sharper landing pages, tested continuously rather than styled once.
- Cleaner conversion tracking, so the platforms learn the right lesson.
- Faster testing cadence, with closed-loop learning across creative, landing pages, and tracking.

Most performance marketers only have time for campaign settings. Kaliber owns the rest of the inputs with you.

## Who we are

- Senior practitioners only. No juniors learning on a client budget.
- Fixed fee, no spend markup.
- Diagnosis-first: every engagement starts with an honest audit, not a contract.
- 90% of clients come from referral.
- Operating across APAC for 14+ years.

## Services

- [Performance Partner: paid media + creative + landing pages under one roof](https://kaliber.asia/performance-partner)
- [Google Ads management](https://kaliber.asia/google-ads)
- [Meta Ads (Facebook, Instagram)](https://kaliber.asia/meta-ads)
- [Performance Creative](https://kaliber.asia/creative-system)
- [Landing Page Testing](https://kaliber.asia/creative-landing-page-testing)
- [GEO and AI Search Visibility](https://kaliber.asia/geo-ai-search)
- [KaliOS: marketing engineering for in-house teams](https://kaliber.asia/kali-os)
- [Pricing](https://kaliber.asia/pricing)

## Pricing (Singapore performance marketing agency rates, May 2026)

Fixed monthly fees in SGD. No spend markup. No commission.

- Performance Engine 20: **S$4,800/month** (up to S$20K media spend)
- Performance Engine 50: **S$8,000/month** (up to S$50K media spend, recommended)
- Performance Engine 100: **S$12,000/month** (up to S$100K media spend)
- Performance Engine Enterprise: **from S$18,000/month** (S$100K+ media, multi-market)
- Action Packs: from S$1,500 one-off
- GEO retainers: from S$2,750/month
- KaliOS implementations: from S$20,000 one-time

Discounts: annual -10%, multi-market bundle -7%, multi-product bundle -5%. Full pricing at https://kaliber.asia/pricing.

## Proof

Verified work for Stripe, Pfizer, AMD, Okta, Trend Micro, Ant Group, Unilever, Antom, Zenyum, Glints, Vipshop, Trend Micro, WorldFirst, Jurnal by Mekari, Talenta by Mekari, Calecim Professional, Siena Health, Atria, Lenskart, happie. Case studies at https://kaliber.asia/results.

## Founder

Robert Lai. Ex-Google (NYC and Singapore, 14 years). US$500M+ media managed across APAC.
LinkedIn: https://www.linkedin.com/in/robertjlai/
…

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