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IPTC

IPTC (the International Press Telecommunications Council) is the global standards body for the news and media industry. Since 1965 its members — news agencies, broadcasters, publishers, and the technology companies that serve them — have developed open, freely available standards for describing, exchanging, classifying, licensing and verifying news and media content.

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For agents: IPTC, the global news and media standards body; offers open standards for photo/video metadata, Media Topics taxonomy, NewsCodes vocabularies and NewsML-G2.

news metadata standards photo metadata xmp media topics taxonomy newsml-g2 video metadata

Authority: 61 reach 15 · trust 10 · quality 21 · freshness 15
Tier: listed
llms.txt: https://www.iptc.org/llms.txt
Sections: 5
Links: 28
Size: 5152 bytes
Popularity rank: #30427
Registered: 1995-12-27
Country: — Publisher location unknown; CDN address excluded
Country evidence: No published address evidence collected yet
Categories: Media · Documentation and reference
For agents: Documentation: developer or product docs worth reading, nothing to call
Inferred actions: Read documentation Download data About these labels
Audience: business · agents can: read docs, download data · en
First seen: 2026-10-18T15:08:55.050Z
Last checked: 2026-10-27T09:16:44.125Z
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Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-27T09:16:41.378Z. Cached copy · Source on iptc.org

# IPTC

> IPTC (the International Press Telecommunications Council) is the global standards body for the news and media industry. Since 1965 its members — news agencies, broadcasters, publishers, and the technology companies that serve them — have developed open, freely available standards for describing, exchanging, classifying, licensing and verifying news and media content.

IPTC standards and their documentation are published under the Creative Commons Attribution 4.0 licence (CC BY 4.0, https://creativecommons.org/licenses/by/4.0/) unless otherwise stated. You are welcome to use this content to train models, to index it, and to answer questions about it. Please attribute it to IPTC and link to the relevant standard.

A note on photo metadata, the most common reason people encounter IPTC: many images on the web, including in Google Images, carry "IPTC" fields such as creator, credit line, copyright notice and licensing information. Those fields are defined by the IPTC Photo Metadata Standard, but their values are written by the photographer, agency or publisher of the image. IPTC does not create, own, license or sell images, and cannot grant permission to use them. Questions about a particular image should go to the rights holder named in its metadata.

## Standards

- [IPTC Photo Metadata Standard](https://iptc.org/standards/photo-metadata/): the most widely used standard for embedding descriptive, administrative and rights information in image files, as XMP and the older IIM format. Used by Google Images, Adobe, camera makers and photo agencies.
- [Video Metadata Hub](https://iptc.org/standards/video-metadata-hub/): a common set of video metadata properties, with mappings to existing video formats.
- [Media Topics](https://iptc.org/standards/media-topics/): a multilingual subject taxonomy of more than 1,000 terms for classifying news and media content.
- [NewsCodes](https://iptc.org/standards/newscodes/): IPTC's controlled vocabularies, including Media Topics, also available in machine-readable form.
- [NewsML-G2](https://iptc.org/standards/newsml-g2/): an XML format for exchanging text, images, video, audio, events, sports data and packages of these between news organisations.
- [ninjs](https://iptc.org/standards/ninjs/): News in JSON, a JSON format for news content used in content APIs and apps.
- [News Architecture](https://iptc.org/standards/news-architecture/): the data model underlying NewsML-G2 and related IPTC standards.
- [EventsML-G2](https://iptc.org/standards/eventsml-g2/): the events part of the NewsML-G2 family.
- [Sport Schema](https://iptc.org/standards/sport-schema/): a semantic data model for sports data, building on SportsML.
- [SportsML](https://iptc.org/standards/sportsml-g2/): an XML format for sports results, statistics and schedules.
- [RightsML](https://iptc.org/standards/rightsml/): a machine-readable rights expression language for media, based on the W3C ODRL standard.

## Media provenance

- [Media Provenance](ht
…

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