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Instacart Docs
For agents: Instacart developer docs for grocery retail partners: Storefront Pro, item and recommendation APIs, and Carrot Ads advertising API.
grocery retail apistorefrontcarrot adsretail mediaproduct catalog
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- llms.txt
- https://docs.instacart.com/llms.txt
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- Ecommerce · APIs and SDKs
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Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-25T13:07:35.922Z. Cached copy · Source on instacart.com
# Instacart Docs
- [Powering the future of grocery retail.](/index.md)
## search
- [Search the documentation](/search.md)
## tags
- [Tags](/tags.md)
- [2 docs tagged with "Storefront content"](/tags/sf-content.md): Content related to Storefront only in the storefronts reuse scenario.
- [54 docs tagged with "Storefront Pro content"](/tags/sfp-content.md): Content related to SFP only in the storefronts reuse scenario.
## ads
- [Carrot Ads API](/ads.md): The Carrot Ads API provides retailers with a comprehensive advertising solution that enables them to do the following:
- [Events](/ads/ads_guide/concepts/ad_events.md): Carrot Ads API events occur when a user sees or engages with an ad, such as viewing an ad, clicking an ad, or adding an advertised product to a cart. Whenever an event occurs, your e-commerce site sends the event to Instacart. The events are used for billing, generating ads metrics, training machine learning models, and auditing purposes.
- [Metrics](/ads/ads_guide/concepts/ad_metrics.md): To help you understand the impact of Carrot Ads on your storefront, you can view the metrics that are generated from the ad events you send.
- [Brand pages](/ads/ads_guide/concepts/brand_pages.md): Brand pages are landing pages with content that is curated by the brand advertiser. The brand page appears as a page within your storefront. When implementing brand pages, you retrieve the brand page and then retrieve the blocks of content that appear within the page.
- [Display placements](/ads/ads_guide/concepts/display_placements.md): Display placement ads are creative displays that allow advertisers to tell their brand story. When customers search for a product, display image banners that are related to the search term or relevant to the customer’s past behavior can appear at the top of the search results list. Shoppable display and shoppable video placements can be interleaved with the results. For visibility, the word Sponsored appears after the banner.
- [Filters and catalog identifiers](/ads/ads_guide/concepts/filters.md): To use the FilterQuery object in Carrot Ads requests, the products in your catalog inventory file must include the identifiers that you plan to use to filter the ads. You'll need to ensure that the catalog file contains the necessary columns and values for the products you want to target. For help with setting up your catalog to support filters, contact your Instacart representative.
- [Shoppable ads](/ads/ads_guide/concepts/shoppable_ads.md): Shoppable ads are display placements that combine brand creative with shoppable item cards. Customers can click the creative or add an advertised item to their cart without leaving the page.
- [Sponsored products](/ads/ads_guide/concepts/sponsored_products.md): Sponsored products are items that appear in highly visible locations throughout the customer shopping journey. Carrot Ads API returns a maximum of 100 sponsored products per request. When you display sponsored products, the
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