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IN GENERAL

IN GENERAL is a full-service creative and digital agency based in Egypt, working with founders and brands across MENA and Europe. We design and build websites, mobile applications, brand identities, marketing campaigns, video, and photography. Bilingual Arabic / English. We plan and run paid campaigns on Meta and TikTok, and we build and operate Inboxi, our own customer-support platform. One team, end-to-end: from first wireframe to launch day.

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For agents: IN GENERAL: Egypt-based creative and digital agency for websites, mobile apps, branding, Meta/TikTok campaigns and the Inboxi support platform. Bilingual Arabic

web design mobile app development branding paid social campaigns customer support platform

Authority: 50 reach 0 · trust 10 · quality 25 · freshness 15
Tier: listed
llms.txt: https://in-general.net/llms.txt
llms-full.txt: https://in-general.net/llms-full.txt
Sections: 7
Links: 42
Size: 7510 bytes
Registered: 2023-11-20
Country: — Publisher location unknown; CDN address excluded
Country evidence: No published address evidence collected yet
Categories: Marketing · Design
For agents: Documentation: developer or product docs worth reading, nothing to call
Inferred actions: Read documentation Search content Support / contact About these labels
Audience: business · agents can: read docs, search content, contact support · en
First seen: 2026-10-25T12:48:43.934Z
Last checked: 2026-10-25T12:48:44.849Z
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Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-25T12:48:43.946Z. Cached copy · Source on in-general.net

# IN GENERAL

> IN GENERAL is a full-service creative and digital agency based in Egypt, working with founders and brands across MENA and Europe. We design and build websites, mobile applications, brand identities, marketing campaigns, video, and photography. Bilingual Arabic / English. We plan and run paid campaigns on Meta and TikTok, and we build and operate Inboxi, our own customer-support platform. One team, end-to-end: from first wireframe to launch day.

## About

- [About IN GENERAL](https://in-general.net/about): Independent creative studio led by Wael Hashim. Strategy + design + engineering + content under one roof, serving F&B, real estate, hospitality, healthcare, fitness, and education clients across Egypt, Saudi Arabia, UAE, Qatar, Germany and the wider MENA region.
- [Contact](https://in-general.net/contact): WhatsApp, email, and a project-brief form. Replies within one business day.
- [Projects portfolio](https://in-general.net/projects): Full case studies of recent project work, filterable by service (branding, websites, mobile, marketing, video, photography).
- [Client stories](https://in-general.net/clients): Long-term client partnerships. Founders, doctors, teachers, and brand operators we've grown with over years, not single deliverables.

## Services

- [Branding & Identity](https://in-general.net/projects?filter=branding): Logos, visual systems, packaging systems, brand books. Discovery workshops, complete visual languages, and consistent rollout across packaging, social, and environment.
- [Websites](https://in-general.net/projects?filter=websites): Performance-first, conversion-driven websites engineered on Next.js. SEO, speed, accessibility and i18n baked-in from day one.
- [Mobile Applications](https://in-general.net/projects?filter=mobile): Native and cross-platform iOS and Android apps. Swift, Kotlin, React Native. UX research, native-feeling experiences, polished micro-interactions.
- [Marketing & Strategy](https://in-general.net/projects?filter=marketing): Positioning, planning, and multi-channel campaigns (social, performance, content, influencer, PR). Measurement that compounds.
- [Video](https://in-general.net/projects?filter=video): Short-form reels, brand films, full campaigns, CGI. Concept, production, edit, sound and colour.
- [Photography](https://in-general.net/projects?filter=photography): Food, product and lifestyle photography. Direction, capture and retouching to brand-book standard.

## Platforms we work on

- **Meta**: we plan, build and run campaigns across the Meta family of apps (Facebook, Instagram, WhatsApp Business).
- **TikTok**: we produce short-form creative and run paid campaigns on TikTok.
- **Inboxi**: our own omnichannel customer-support platform, built and operated in-house.

## Project portfolio

Branding:
- [bkeefak](https://in-general.net/projects/bkeefak): Specialty coffee brand identity, two-bean ‘ee’ wordmark, bilingual Arabic/Latin system, full packaging line.
- [Al-Hatab](https:/
…

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