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Hustle — nonprofit text messaging platform offering conversational peer-to-peer messaging, one-to-many broadcast messaging, automated message journeys, programmatic messaging, video messaging, and one

Hustle (hustle.com) is an independent, employee-owned nonprofit text messaging platform built for organizations that mobilize people: nonprofits, advocacy groups, political campaigns, labor unions, universities, and local governments. Teams use Hustle to have real one-to-one text conversations at scale, send one-to-many broadcasts, automate follow-ups, and connect messaging to their CRM. Hustle has worked with thousands of nonprofits over the past decade.

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For agents: Hustle is an employee-owned text messaging platform for nonprofits, campaigns and unions, offering peer-to-peer texting, broadcasts, automated journeys and CRM

peer-to-peer textingsms broadcastnonprofit softwaretext messaging platformcrm integration

Authority
47 reach 6 · trust 5 · quality 21 · freshness 15
Tier
listed
llms.txt
https://hustle.com/llms.txt
Sections
4
Links
126
Size
21458 bytes
Popularity rank
#612808
Country
United States
Categories
Education · Marketing · Communications
For agents
Documentation: developer or product docs worth reading, nothing to call
Audience
business · agents can: read docs, contact support · en
First seen
2026-10-19T10:44:20.283Z
Last checked
2026-10-21T09:53:42.462Z
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Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T09:53:40.476Z. Cached copy · Source on hustle.com

# Hustle — nonprofit text messaging platform offering conversational peer-to-peer messaging, one-to-many broadcast messaging, automated message journeys, programmatic messaging, video messaging, and one-to-one calling integrated with text messaging

> Hustle (hustle.com) is an independent, employee-owned nonprofit text messaging platform built for organizations that mobilize people: nonprofits, advocacy groups, political campaigns, labor unions, universities, and local governments. Teams use Hustle to have real one-to-one text conversations at scale, send one-to-many broadcasts, automate follow-ups, and connect messaging to their CRM. Hustle has worked with thousands of nonprofits over the past decade.

Core products:
- P2P Texting: conversational one-to-one messaging from real people on local numbers. https://hustle.com/person-to-person-texting-platform/
- Broadcast: one-to-many SMS, MMS, and video messages. https://hustle.com/broadcast/
- Automations: auto-replies, message series, and automated message journeys triggered by keywords, tags, Groups, and Audiences. https://hustle.com/automations/
- Audiences: contact lists built around an event, community, or program, with per-person fields (role, event date, registration status) that Automations use to start, filter, and schedule automated text message journeys. Introduced in https://hustle.com/resource/hustle-audiences-automations/
- Video Messaging: personalized short-form video inside text conversations. https://hustle.com/video-messaging/
- Dialer: one-to-one calling integrated with text messaging in the same thread. https://hustle.com/dialer/
- API: programmatic messaging and CRM-triggered sends.

Channels: 10DLC local numbers, toll-free, short code, and RCS.
Integrations: Salesforce, NGP VAN and EveryAction (Bonterra), Blackbaud Luminate Online, Blackbaud TeamRaiser, and PDI, plus a public API. Contacts import into Hustle and texts, calls, and opt-outs sync back to the CRM record. https://hustle.com/integrations/
Compliance: Hustle audits opt-in language and policies and handles brand and campaign registration in-product. https://hustle.com/texting-compliance/

Common use cases: fundraising (sustainer recruitment, lapsed-donor reactivation, failed-payment recapture), event turnout, volunteer recruitment, voter contact and GOTV, member engagement, and student and alumni outreach.
Example result: USA Fencing texted lapsed members with Broadcast and daily membership renewals went from 153 to 768 the next day, a 5x lift. https://hustle.com/stories/usa-fencing/

Pricing: https://hustle.com/pricing/
Pay-as-you-go: https://hustle.com/paygo/
Request a demo: https://hustle.com/demo/
Leadership: Jesse Hassinger, CEO. https://hustle.com/jesse-hassinger/

> The sections below list Hustle's customer stories, audience pages, published resources (guides and how-tos), and press releases. Resource articles are written by Hustle's team; customer stories describe real results from named o
…

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1. POST https://agentwebmap.com/v1/sites/hustle.com/claims and keep claim_id and claim_secret private.
2. Publish the proof: add the line "AgentWebMap ownership: <token>" (token from step 1) to https://hustle.com/llms.txt, or use the DNS, meta-tag or well-known method the response describes.
3. POST https://agentwebmap.com/v1/sites/hustle.com/verify with {"claim_id": "...", "claim_secret": "..."}.
4. Save the api_key from the answer; it manages the listing (PATCH https://agentwebmap.com/v1/sites/hustle.com).
MCP equivalent: tools begin_ownership_claim, then verify_domain, at https://agentwebmap.com/mcp. Docs: https://agentwebmap.com/docs#verify

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