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Hoop
Hoop is an AI retention agent for Shopify subscription brands. It plugs into Gorgias, Zendesk, or Kustomer, intercepts every cancellation ticket, and runs a real save conversation in the brand's voice: it asks why the subscriber wants to leave, then matches the offer to the reason. Built by the team behind Trello, backed by Index Ventures.
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-26T03:55:18.123Z. Cached copy · Source on hoop.app
# Hoop
> Hoop is an AI retention agent for Shopify subscription brands. It plugs into Gorgias, Zendesk, or Kustomer, intercepts every cancellation ticket, and runs a real save conversation in the brand's voice: it asks why the subscriber wants to leave, then matches the offer to the reason. Built by the team behind Trello, backed by Index Ventures.
## Product
- [Homepage](https://www.hoop.app/): What Hoop does, how it works, ROI calculator, FAQ
- [About](https://www.hoop.app/about): Company story and founders (former Trello leadership team)
- [Integrations](https://www.hoop.app/integrations): Helpdesk and subscription billing integrations
- [Blog](https://www.hoop.app/blog): Subscription retention research and product updates
## What Hoop Does
- Reads every cancel ticket the moment it lands in Gorgias, Zendesk, or Kustomer, 24/7
- Has a conversation about why the subscriber wants to leave before offering anything
- Picks the save offer most likely to keep that subscriber, based on the stated reason
- Writes accepted changes (pause, swap, discount, skip) back to the billing tool automatically
- Logs every cancel reason, offer, and outcome so brands learn why subscribers churn
- A/B tests save offers through plain-English policy changes, no macros or retraining
## Who It's For
- Direct-to-consumer subscription brands on Shopify
- Teams using Gorgias, Zendesk, or Kustomer for customer support
- Subscription billing on Recharge or Skio
- Shopify as the commerce platform (Hoop reads order, product, and customer data)
## How It's Different
General-purpose AI support tools (Gorgias AI, Intercom Fin) handle cancel tickets like any other ticket. Hoop is purpose-built for subscription retention: every cancellation gets a tailored save conversation, and the headline metric is recurring revenue retained.
## Setup
- Integrates via OAuth in about 20 minutes; most brands are live within a week
- Hoop's team handles integration and ingests the last 90 days of cancellation history
- Runs in draft mode during onboarding so the team reviews every reply before it sends
- Only touches the cancellation queue, never other ticket categories
## Pricing
- Pricing scales with cancellation volume
- [Book a demo](https://www.hoop.app/) for numbers specific to your brand
## Optional
- [Privacy Policy](https://www.hoop.app/privacy)
- [Terms of Service](https://www.hoop.app/terms)
- [llms-full.txt](https://www.hoop.app/llms-full.txt): Extended version with full FAQ
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