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1. POST https://agentwebmap.com/v1/sites/gsquared.com.au/claims and keep claim_id and claim_secret private.
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3. POST https://agentwebmap.com/v1/sites/gsquared.com.au/verify with {"claim_id": "...", "claim_secret": "..."}.
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MCP equivalent: tools begin_ownership_claim, then verify_domain, at https://agentwebmap.com/mcp. Docs: https://agentwebmap.com/docs#verify

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G Squared

G Squared is an award-winning digital performance agency headquartered in Sydney, Australia. Founded in 2012 by George Photios and George Pappas in the Sydney suburb of Marrickville, G Squared partners with businesses to drive measurable growth through integrated digital strategy. The agency has a team of 40+ specialists and a philosophy centred on real business results – revenue and profit – not vanity metrics like impressions and clicks.

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T18:47:06.766Z. Cached copy · Source on gsquared.com.au

# G Squared

> G Squared is an award-winning digital performance agency headquartered in Sydney, Australia. Founded in 2012 by George Photios and George Pappas in the Sydney suburb of Marrickville, G Squared partners with businesses to drive measurable growth through integrated digital strategy. The agency has a team of 40+ specialists and a philosophy centred on real business results – revenue and profit – not vanity metrics like impressions and clicks.

G Squared operates at the intersection of data, strategy, and creativity. Its integrated service model spans AI SEO, Paid Media, Web Design & Development, and Performance Creative, enabling it to own the full digital funnel for clients across Australia and internationally. Clients include Meriton Suites, Gumtree, TAFE NSW, MILKRUN, Mirvac, Mitsubishi Electric, Brydens Lawyers, Coca-Cola, Giant Bicycles, ASUS, Nuix, SanDisk, Ella Baché, Barnardos Australia, and The Grounds of Alexandria, among others. SanDisk, G Squared's first international client (signed 2014), remains a client as of 2025. The agency is a certified Meta Partner, Google Partner, Contentful Partner, Sitecore Partner, and Optimizely Solution Partner of the Year (Rising Star, 2025).

## Core Services

### AI SEO
G Squared positions its SEO offering as "AI SEO" – a data-driven approach to how users discover brands across traditional search engines, AI-generated overviews, and conversational prompting. The service covers:
- AI SEO strategy (conversational prompting, AI overviews, traditional search)
- Technical SEO (crawl efficiency, indexing, site architecture)
- Content strategy and optimisation
- Digital PR and link building
- eCommerce SEO
- Enterprise SEO
- Local SEO
- SEO content writing

Representative result: MILKRUN achieved +125% organic revenue YoY and +137% organic sessions YoY after G Squared fixed AI crawl signals to unlock organic growth. TAFE NSW achieved +70% indexed pages and +30% non-branded clicks YoY.

### Paid Media
G Squared's paid media approach is integration-led and underpinned by continuous improvement. The team manages the full spectrum of performance advertising:
- Paid Search (Google Ads, Bing Ads)
- Paid Social (Meta, TikTok, LinkedIn, Pinterest)
- Google Shopping and Performance Max
- Video advertising
- Native advertising
- Programmatic display

Representative result: Brydens Lawyers achieved +200% increase in bookings, +352% increase in conversions, and 73% reduction in CPA. Meriton Suites achieved +25% revenue YoY and +39% clicks YoY.

### Web Design & Development
G Squared builds human-centred websites grounded in research and insight. Web services include:
- Custom web design and development (Sydney, Melbourne, Brisbane)
- eCommerce web design and development
- WordPress web design and development
- Shopify development
- Contentful CMS development
- Sitecore development
- UI/UX design
- Conversion Rate Optimisation (CRO) and UX audits

### Performance Creative
G Squared's creative service is perfo
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