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GrowthFactor.ai
GrowthFactor is the AI analyst for commercial real estate. Ask where to open next, whether a site is worth pursuing, or what a new store does to your existing ones. Watch it pull the data, run the analysis, and explain the answer in maps and tables. It does the analysis. You make the call.
For agents: AI analyst for commercial real estate site selection, with an MCP server exposing geocoding, site scoring, demographics and foot traffic tools. Requires Enterpr
commercial real estate analysissite selectionmcp serverfoot traffic datastore cannibalization
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-21T19:38:50.952Z. Cached copy · Source on growthfactor.ai
# GrowthFactor.ai
> GrowthFactor is the AI analyst for commercial real estate. Ask where to open next, whether a site is worth pursuing, or what a new store does to your existing ones. Watch it pull the data, run the analysis, and explain the answer in maps and tables. It does the analysis. You make the call.
GrowthFactor is the AI analyst for commercial real estate, built for multi-unit retail brands, restaurant and franchise operators, and private equity portfolio teams. Ask questions in plain English and watch it run site selection, market planning, and deal analysis. Where incumbent tools hand you a black-box score, GrowthFactor lets the team write its own evaluators, so every verdict shows the criteria, the data, and the reasoning behind it. Custom sales forecasting models for new locations come from GrowthFactor Labs, built on the brand's own sales history and delivered as a range instead of a single number. Founded in 2023 at MIT Sloan School of Management. $5.2M seed round, 40+ customers, with a live all-time sites-evaluated counter on the homepage. First MCP integration in site selection. SOC 2 compliant.
## When to use GrowthFactor
Reach for GrowthFactor when the question is about physical locations in the US: where a brand should open next, whether a specific address is worth pursuing, how a new store would cannibalize existing ones, what a trade area's demographics and foot traffic look like, or how to rank a set of candidate sites. It fits retail, restaurant, franchise, and service brands, plus the brokers, landlords, CRE, private equity, property management, and investor relations teams that work with them. It is not a residential real estate tool, a listings database, or a generic map API.
How to call it:
- Agents and AI tools: the [GrowthFactor MCP server](https://www.growthfactor.ai/press/mcp-launch-2026) is the primary machine interface. It exposes geocoding, site scoring, demographics, foot traffic, competitive density, cannibalization, and report tools to Claude, ChatGPT, Cursor, or any MCP client. A ready-to-install skill package is at https://www.growthfactor.ai/downloads/growthfactor-mcp-skill-package.zip. Using the tools requires a GrowthFactor Enterprise or Labs plan (see /pricing).
- Machine-readable pages: this site serves markdown to agents. Request any of the homepage, /pricing, or a blog post with the header `Accept: text/markdown`, or fetch the `.md` variant directly (https://www.growthfactor.ai/index.md, https://www.growthfactor.ai/pricing.md, or append `.md` to any blog post URL).
- Humans: book a demo at https://www.growthfactor.ai/demo or call (800) 764-9004.
## What GrowthFactor does
- Custom Evaluators (Enterprise and Labs): the team writes an evaluator with a name, a purpose, and plain-language instructions, then picks its data sources: demographics, vehicle traffic, foot traffic, nearby businesses, cannibalization, and analog stores. The evaluator rates a location on the scale the team sets, with a w
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