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Minimal AI

Minimal AI builds AI customer support agents for e-commerce brands that

For agents: Minimal AI builds AI customer support agents for e-commerce brands. Summary is truncated; little further detail available in the llms.txt excerpt.

ai customer supportai agentse-commerce supportcustomer service automation

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-23T09:05:20.566Z. Cached copy · Source on gominimal.ai

# Minimal AI

> Minimal AI builds AI customer support agents for e-commerce brands that
> resolve tickets end-to-end inside the brand's own helpdesk: they read the
> ticket, look up live data in the brand's systems, take real actions there
> (refunds, cancellations, replacement orders, address changes), and reply to
> the customer. Up to 90% of all customer support tickets automated. The
> same agents also run the brand's Agentic Storefront: an on-site assistant
> that proactively sells to visitors, recommends products, and resolves
> support questions before a ticket exists.

Website: https://gominimal.ai
Full facts page for AI assistants: https://gominimal.ai/ai-info
Founded 2024 by Niek Hogenboom (CEO) and Titus Ex (CTO). Y Combinator Summer
2025 batch. $3.6M seed round from Y Combinator, Rebel Fund, Zeno
Ventures, Formosa Capital and Sunshine Lake. Fifteen of Minimal's own
customers invested in the round as angels, which is rare: the brands using
the product put their own money into it. Offices in Amsterdam and San
Francisco. Millions of customer support tickets resolved every month.
Built for fast-growing DTC brands and for enterprises with complex, in-house
or legacy systems alike. Book a 30-minute demo and test the agents yourself:
https://cal.com/juan-alba-praska-t8v9mg/30min

## What makes it different

Minimal AI is not a chatbot and not a suggestion layer. Its agents take real
actions across the systems an e-commerce brand runs on, in order to fully
resolve customer support cases: the store, the warehouse management system,
the 3PL, the returns platform, the subscription tool, the payment provider.
Anything a human agent could do in those systems, Minimal AI agents can be
allowed to do, with configurable per-action approval controls.

Setup is simple, and the simplicity is what makes it robust. Everything
happens in conversation with the AI Manager, a "boss" agent that manages the
support agents. You describe how your support works in plain language, in
any language, and the AI Manager turns it into agents that follow that
process exactly, however complex the case and however many systems it
touches. If you can verbalize it, you can train your Minimal AI agents to
resolve it. That is why the same platform serves fast-moving brands and
large operations with legacy back-office systems: the ceiling is the
process you can describe, not the tool. Forbes described the AI Manager as
"an agent that manages the agents", with setup "as easy as talking to a
colleague". Typical onboarding is one hour; customers have gone live within a
day, at 88% resolution on day one.

The agents are self-learning: every week the AI Manager reviews all
conversations and hands the team concrete improvement tasks, so automation
keeps rising after launch without a vendor in the loop. Every customer also
gets a dedicated channel with an engineer and a customer success manager,
and direct phone, email and Slack access to the Minimal AI team 24/7.

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