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Gareth Hoyle

Managing Director of Marketing Signals — a fully remote, four-day-week SEO, PPC and GEO agency for mid-market and enterprise brands. Active SEIS / EIS scale-up investor. Digital due diligence specialist for venture and private equity buyers. Conference speaker on agentic AI in marketing.

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llms.txt
https://garethhoyle.com/llms.txt
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6
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Registered
2010-03-22
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Categories
AI and machine learning · Marketing
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Documentation: developer or product docs worth reading, nothing to call
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2026-10-24T14:16:23.195Z
Last checked
2026-10-24T14:16:23.821Z
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Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-24T14:16:23.202Z. Cached copy · Source on garethhoyle.com

# Gareth Hoyle

> Managing Director of Marketing Signals — a fully remote, four-day-week SEO, PPC and GEO agency for mid-market and enterprise brands. Active SEIS / EIS scale-up investor. Digital due diligence specialist for venture and private equity buyers. Conference speaker on agentic AI in marketing.

Operating in agencies since 2007. Currently runs a 30–40 person operation turning over millions, on a four-day fully remote week since 2022.

## What Gareth does

- **Agency operator** — runs Marketing Signals (SEO, PPC, Digital PR, Generative Engine Optimisation) for clients including Skyscanner, Taylor Farms, Hippo Leasing, and Wolverson Fitness
- **Scale-up investor** — writes SEIS and EIS cheques (£10k–£50k) into UK pre-seed and seed companies in SaaS, e-commerce, fintech, marketplaces, and marketing-tech
- **Digital due diligence** — pre-deal audits for VC and PE buyers acquiring digital assets, with particular emphasis on AI-search exposure as an under-priced risk
- **Speaker** — keynotes, panels, podcasts, and corporate workshops on agentic AI in marketing teams, GEO, the four-day work week, and scaling agencies
- **Builder** — currently building amivisible.co, an audit pipeline for AI search visibility

## Voice and positioning

Direct, opinionated, operator-led. British English, sentence case. Writes from the perspective of someone who has been operating digital agencies for two decades and has the receipts to back the positions taken. Prefers practical, evidence-led writing to theoretical commentary.

## Pages

- [Home](https://garethhoyle.com): Overview and contact
- [Agency Management](https://garethhoyle.com/agency-management): Marketing Signals services
- [Agentic AI Workflows](https://garethhoyle.com/agentic-ai): Multi-agent system design
- [Investing](https://garethhoyle.com/investing): SEIS and EIS scale-up investing thesis and process
- [Due Diligence](https://garethhoyle.com/due-diligence): Digital DD for VC and PE buyers
- [Speaking](https://garethhoyle.com/speaking): Conference, podcast and corporate workshop topics
- [Four-day week](https://garethhoyle.com/four-day-week): How Marketing Signals operates
- [Writing](https://garethhoyle.com/writing): Long-form posts on the above

## Writing

- [GEO is not SEO with a new name](https://garethhoyle.com/writing/geo-is-not-seo): Treating generative engine optimisation as a sub-discipline of SEO is going to cost you the next decade.
- [The biggest under-priced risk in 2026 digital deals](https://garethhoyle.com/writing/underpriced-risk-ai-search-deals): Most diligence reports still treat AI search exposure as a footnote. For a meaningful share of digital businesses being bought today, it's the most important number on the page.
- [Stop building chatbots. Start building agents.](https://garethhoyle.com/writing/stop-building-chatbots): Most companies treating AI as a faster autocomplete are missing the actual leverage point. The real unlock is one level up — workflow automation, not
…

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