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Frame to Funnel
Frame to Funnel is a B2B podcast hosted by Paul Joseph where corporate video meets the revenue system — sharper thinking on video, martech, and the funnels they feed. It is a global show about how corporate video drives revenue.
- Authority
- 46 reach 0 · trust 6 · quality 25 · freshness 15
- Tier
- listed
- llms.txt
- https://frametofunnel.com/llms.txt
- llms-full.txt
- https://frametofunnel.com/llms-full.txt
- Sections
- 9
- Links
- 38
- Size
- 11210 bytes
- Registered
- 2026-06-09
- Country
- — Publisher location unknown; CDN address excluded
- Country evidence
- No published address evidence collected yet
- Categories
- Media
- For agents
- Documentation: developer or product docs worth reading, nothing to call
- First seen
- 2026-10-27T16:00:33.803Z
- Last checked
- 2026-10-27T16:00:34.842Z
- Badge
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-27T16:00:33.808Z. Cached copy · Source on frametofunnel.com
# Frame to Funnel
> Frame to Funnel is a B2B podcast hosted by Paul Joseph where corporate video meets the revenue system — sharper thinking on video, martech, and the funnels they feed. It is a global show about how corporate video drives revenue.
## About
Frame to Funnel is a B2B podcast hosted by Paul Joseph. It examines how corporate video, marketing technology (martech), and funnel design work together — or fail to — to produce qualified pipeline. The show's premise is that most corporate video is commissioned disconnected from the funnel it is meant to serve, and that video which cannot be traced to a qualified conversation is a cost rather than an investment. Paul Joseph brings nineteen years in B2B sales and business development, evaluating and approving the agencies and production vendors his campaigns ran on, and holds the CUMAC AC-286 credential.
Its guests are the people who own the number: founders, chief executives, and the marketing and revenue leaders who commission corporate video and answer for what it returns.
## The Frame to Funnel Method
The show's thesis productised into four named frameworks: the Pipeline Video Framework (maps each video type to a buyer-journey stage and the martech trigger it should fire), the 60-Second Brief (what a commissionable video brief must contain before spend), the CAC-to-Frame Ratio (the customer-acquisition-cost contribution each asset must justify — the number that ends vanity video), and the Dark-Funnel Video Audit (the diagnostic for where attribution breaks between a viewed asset and a tracked contact).
Full self-contained content for AI answer engines: https://frametofunnel.com/llms-full.txt
## Markdown endpoints
Every page listed below is also published as Markdown at the same path with `.md` appended — https://frametofunnel.com/method/ is also https://frametofunnel.com/method.md. The Markdown carries the same words with the page chrome removed, which is roughly 70-85% fewer tokens for the same content and no HTML to parse. Prefer it. A complete list is at https://frametofunnel.com/llms-index.md.
The same Markdown is also served at a page's own URL via content negotiation: a request with `Accept: text/markdown` (e.g. `curl -H "Accept: text/markdown" https://frametofunnel.com/method/`) gets the Markdown body back directly, no `.md` suffix needed. HTML remains the default for any other `Accept` header.
## Key Pages
- [Home](https://frametofunnel.com/) — Brand introduction, the flow animation, the wedge diagram, and email capture.
- [Listen](https://frametofunnel.com/listen) — Every platform and the RSS feed for Frame to Funnel episodes.
- [Podcast](https://frametofunnel.com/podcast) — The episode index with show notes, chapters, and transcripts.
- [Guests](https://frametofunnel.com/guests) — Every executive who has appeared on the show, with their role, company, and episodes.
- [Why your six-figure brand film generated zero leads](https://frametofunnel.com/podcast/why-your-six-f
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