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Formtoro

AI-native popup, form, and quiz platform for Shopify. Merchants chat to build multi-step forms that capture zero-party data, sync it to Klaviyo, and turn it into AI marketing insights and discounts that auto-apply at checkout.

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T14:32:33.626Z. Cached copy · Source on formtoro.com

# Formtoro

> AI-native popup, form, and quiz platform for Shopify. Merchants chat to build multi-step forms that capture zero-party data, sync it to Klaviyo, and turn it into AI marketing insights and discounts that auto-apply at checkout.

Formtoro ("Luigi" is the in-app AI assistant) helps Shopify stores collect intentional, first-hand shopper data — quiz answers, preferences, and contact details — instead of guessing from behavioral tracking. It is built to feel like a native Shopify app.

## Key pages

- [Homepage](https://formtoro.com/): What Formtoro is and who it is for
- [Zero-party data on Shopify](https://formtoro.com/zero-party-data): What zero-party data is worth — how declared answers are measured against attributed revenue
- [Templates](https://formtoro.com/templates): Gallery of popup, form, and quiz templates
- [Guides](https://formtoro.com/guides): Playbook-style tutorials on zero-party data and CRO
- [Documentation](https://formtoro.com/docs): Product documentation and integration guides
- [Blog](https://formtoro.com/blog): Product news and ecommerce marketing writing
- [Changelog](https://formtoro.com/changelog): Release history
- [About Formtoro](https://formtoro.com/about): Who builds Formtoro, the zero-party data thesis, and the legal entity behind it

## For developers

- [OpenAPI description](https://formtoro.com/openapi.json): Machine-readable description of the Formtoro Public API — every endpoint, its scopes, parameters, and response shapes
- [REST API](https://public-api.formtoro.com): Scoped API-key auth (`Authorization: Bearer ft_live_…`). Forms, analytics, attribution, discounts, branding
- [MCP server](https://mcp.formtoro.com): Model Context Protocol endpoint. Connect Claude, ChatGPT, or any MCP client to a shop (OAuth)
- [API keys & authentication](https://formtoro.com/docs/ai-and-api): Mint scoped keys, understand the scope model, and make a first request
- [MCP setup](https://formtoro.com/docs/mcp): Per-client setup, the consent screen, and managing connections
- [Full documentation corpus](https://formtoro.com/llms-full.txt): Every merchant documentation page as a single markdown document

Documentation pages are also served as markdown: send `Accept: text/markdown`, or append `.md` to any `/docs` URL.

## Documentation

- [API keys](https://formtoro.com/docs/ai-and-api): Mint scoped API keys for scripts, BI tools, and integrations, and call the Formtoro REST API.
- [Analytics & submissions](https://formtoro.com/docs/analytics): Measure how your forms perform and read every response in one place.
- [Branding](https://formtoro.com/docs/api/branding): Themes and confirmed brand (read-only design truth).
- [Discounts](https://formtoro.com/docs/api/discounts): Discount definitions (read-only inventory).
- [Experiments](https://formtoro.com/docs/api/experiments): A/B tests of a control form against up to four variants — inventory and per-arm results.
- [Forms](https://formtoro.com/docs/api/forms): Form inventory a
…

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