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First Pier

First Pier is a Shopify-focused ecommerce growth agency based in Portland, Maine. We help established retail and DTC brands build, repair, and scale Shopify and Shopify Plus stores through a systems-first, lifecycle-driven approach that connects brand, experience, development, data, and marketing into one operating model.

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# First Pier

> First Pier is a Shopify-focused ecommerce growth agency based in Portland, Maine. We help established retail and DTC brands build, repair, and scale Shopify and Shopify Plus stores through a systems-first, lifecycle-driven approach that connects brand, experience, development, data, and marketing into one operating model.

First Pier works with established retail and DTC businesses, prioritizing long-term clarity and durability over short-term tactics. Primary platform expertise is Shopify and Shopify Plus; primary focus is ecommerce lifecycle growth and operations.

First Pier is rooted in Maine and New England — much of its client base and case study work is with Maine-based brands — and increasingly partners with established ecommerce businesses nationwide. The agency serves clients remotely across the United States while maintaining deep regional roots in Portland, Maine.

## Who We Are a Fit For

- Established ecommerce brands with traction and operational complexity
- Retailers expanding into DTC, wholesale, or omnichannel
- Shopify Plus merchants preparing for scale
- Teams seeking a long-term strategic partner, not a one-off vendor

## Who We Are Not a Fit For

- Early-stage startups or pre-revenue businesses
- One-off, single-task projects with no ongoing strategy
- Non-Shopify platforms as a primary engagement
- Buyers seeking the lowest-cost commodity vendor

## Core Capability Areas

First Pier organizes work across four connected areas:

- **Design & Experience** — branding and identity, ecommerce UX, conversion-focused design, content systems and merchandising logic
- **Growth & Lifecycle** — email and SMS lifecycle marketing, paid search and paid social, ecommerce SEO and structured data
- **Systems & Operations** — automation and workflow design; ERP, fulfillment, and systems integration; accessibility and data compliance
- **Scale & Expansion** — wholesale strategy and enablement, Shopify POS implementation, multichannel and omnichannel expansion

## Services

- [All Services](https://www.firstpier.com/our-services): Full index of First Pier's ecommerce services
- [Ecommerce Audit & Strategy](https://www.firstpier.com/service/ecommerce-audit-strategy): Diagnostic and roadmap for store growth
- [Shopify Development](https://www.firstpier.com/service/shopify-development): Custom Shopify and Shopify Plus build work
- [Shopify Plus Optimization](https://www.firstpier.com/service/shopify-plus-optimization): Scaling and refining Shopify Plus stores
- [Answer Engine Optimization (AEO)](https://www.firstpier.com/service/answer-engine-optimization): Visibility in AI and answer engines
- [Agentic Commerce Setup](https://www.firstpier.com/service/agentic-commerce-setup): Preparing stores for AI shopping agents
- [SEO](https://www.firstpier.com/service/seo): Ecommerce SEO and structured data
- [Paid Search / SEM](https://www.firstpier.com/service/paid-search-sem): Google Ads and paid search for ecommerce
- [Paid Social](https
…

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