feno.co valid
Feno
Feno makes the Smartbrush, a U-shaped electric toothbrush with about 18,000 bristles that cleans every tooth at once in roughly 20 seconds, paired with a built-in scanner and an AI oral-health app. Direct-to-consumer, US-based.
For agents: US direct-to-consumer maker of the Smartbrush U-shaped electric toothbrush with built-in scanner and AI oral-health app; starter and bundle kits.
electric toothbrushsmartbrushoral health apporal microbiome testdirect to consumer
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-20T18:32:12.845Z. Cached copy · Source on feno.co
# Feno
> Feno makes the Smartbrush, a U-shaped electric toothbrush with about 18,000 bristles that cleans every tooth at once in roughly 20 seconds, paired with a built-in scanner and an AI oral-health app. Direct-to-consumer, US-based.
Feno is a Los Angeles area (Culver City) oral-care hardware brand selling a connected "Smartbrush": a U-shaped mouthpiece that brushes all teeth simultaneously in about 20 seconds, replacing the standard two-minute routine. The brush has an embedded scanner that feeds the Feno app, which turns mouth images into personalized oral-health reports, trend tracking, and virtual coaching. The business model is hardware plus a recurring layer: a personalized TrueFit Mouthpiece, Feno Foam xylitol toothpaste, and a Feno Plus subscription for AI monitoring and dentist-connected insights.
The core customer is a time-pressed, health-conscious adult who wants a faster, more effective, lower-effort clean, with strong secondary pull from ADHD and neurodivergent users (the 20-second, low-effort routine is a documented draw) and parents buying for children. The brand positions hard around two ideas: the 20-second whole-mouth innovation and the link between oral health and overall systemic health. Sold direct on feno.co (Shopify) and on Amazon, with a "For Pros" motion aimed at dental professionals. Primary market is the United States, with meaningful demand in the UK, India, Canada, Australia, and Germany.
## Products / Services
- [Founder's Edition Bundle](https://feno.co/products/founders-edition-bundle-one-time): Complete starter kit with the Smartbrush, handle, charger, TrueFit Mouthpiece, Feno Foam, tongue scraper, and Feno Plus access.
- [Founder's Edition Bundle with Feno Plus Annual](https://feno.co/products/founders-edition-bundle-with-feno-plus-annual): The Founder's Edition kit bundled with a full year of Feno Plus AI monitoring and coaching.
- [Founder's Edition Plus](https://feno.co/products/founders-edition-plus): A higher tier of the Founder's Edition that extends the included Feno Plus subscription.
- [Elite Oral Health Bundle](https://feno.co/products/elite-oral-health-bundle): The top bundle, adding a salivary microbiome test kit to the full Smartbrush system.
- [Feno Plus Membership](https://feno.co/products/feno-plus-membership): The software subscription delivering AI oral-health monitoring, personalized feedback, and virtual coaching.
- [TrueFit Mouthpiece](https://feno.co/products/truefit-mouthpiece-member): The personalized U-shaped mouthpiece that holds the bristles and fits each user's bite.
- [Feno Foam Toothpaste Refill](https://feno.co/products/xyfoam-toothpaste-refill-non-member): Xylitol foaming toothpaste formulated to work with the Smartbrush.
- [Salivary Microbiome Test Kit](https://feno.co/products/salivary-microbiome-test-kit): An at-home saliva test that profiles the oral microbiome for deeper health insight.
- [Feno Gum](https://feno.co/products/feno-gum): An oral-care chewing gum sold as
…
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