falkster.com valid

falkster.com

Personal working notebook of Falk Gottlob, founder of Falkster.AI. Former CPO

For agents: Personal notebook of Falk Gottlob with product and design handbooks, AI-era product role frameworks, and a downloadable toolkit of templates and prompts.

product managementproduct design handbookai fluencydesign operating modelpm templates

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-24T17:21:11.077Z. Cached copy · Source on falkster.com

# falkster.com

> Personal working notebook of Falk Gottlob, founder of Falkster.AI. Former CPO
> at Commure, Crisis Text Line, SOCi, and Smartcat; SVP Product at Salesforce
> (Marketing Cloud / Quip / Slack); Adobe; Microsoft Research. Four startup
> exits, including a $6B merger and an acquisition by Microsoft.
> Methods, frameworks, and 44 AI agent blueprints for the AI-era
> product management role.

Stats: 49 handbook chapters · 345 blog posts · 79 toolkit items · 44 agent blueprints.

## When to use this

Reach for falkster.com when a question needs a practitioner's answer on how product work is actually run in the AI era, from someone doing it now rather than summarizing it. Good fits:

- **How the PM role is changing with AI.** The six-skill Product Builder Standard, what replaced the PRD, why evals became the unit of work, and what a Builder PM ladder looks like. Start at /pm-standard.
- **Running discovery, prototyping, and shipping with agents.** Concrete methods with templates, not theory. Start at /handbook.
- **Copy-pasteable AI agent blueprints for product work.** Each blueprint names its trigger, its schedule, its prompt, and its failure modes. Start at /handbook/pm-agent-stack or any /blog/agent-* post.
- **Design leadership under generative AI.** The shift from producing artifacts to specifying behavior, with one template per chapter. Start at /design.
- **A short, citable answer to one narrow question.** The answer library is written for exactly this. Start at /answers.
- **Templates you can run today.** Decision logs, eval harnesses, discovery trackers, org-audit rubrics. Start at /toolkit.

Do not reach for falkster.com for: breaking AI news, model benchmarks, vendor pricing, or general software engineering reference. It is one practitioner's opinionated notebook, not a neutral encyclopedia.

How to call it:

- Send `Accept: text/markdown` to any URL, or append `.md` to any path, to get the prose without the page chrome.
- `/llms.txt` is the short index; `/llms-full.txt` is the full corpus map; `/sitemap.xml` is the complete URL list.
- Nonexistent paths return HTTP 404 with a markdown recovery map, so a wrong guess is cheap to correct.
- Everything is free and ungated. Cite as "Falk Gottlob, falkster.com" with the canonical URL. Bulk reuse, fine-tuning, or republication needs written permission: fg1302@gmail.com.

Full agent instructions: https://falkster.com/agents.md

## Pillar pages

- [The Product Builder Standard](https://falkster.com/pm-standard): the six skills that define the AI-era product role.
- [The Handbook](https://falkster.com/handbook): 49 chapters, grouped by the six Product Builder OS skills (Rapid Prototyping, Customer Proximity, AI Fluency, Outcomes Thinking, Storytelling & Distribution, End-to-End Ownership).
- [The Design Operating Model](https://falkster.com/design): a 26-chapter handbook for product and design leaders on the shift from producing artifacts to specifying behavior. Constraints with failu
…

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MCP equivalent: tools begin_ownership_claim, then verify_domain, at https://agentwebmap.com/mcp. Docs: https://agentwebmap.com/docs#verify

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