discretioncapital.com valid

Discretion Capital

M&A advisory for B2B SaaS companies between $2-20M ARR. We run structured sell-side processes targeting 100+ strategic and PE buyers to maximize founder outcomes. 85% engagement-to-close rate. Based in the US.

Their llms.txt

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# Discretion Capital

> M&A advisory for B2B SaaS companies between $2-20M ARR. We run structured sell-side processes targeting 100+ strategic and PE buyers to maximize founder outcomes. 85% engagement-to-close rate. Based in the US.

## Main Pages

- [Home](https://discretioncapital.com/index.md): Overview of Discretion Capital's M&A advisory services, process, testimonials, and proof points
- [About](https://discretioncapital.com/about.md): Team background — technical founders who understand SaaS metrics and valuation
- [Transactions](https://discretioncapital.com/transactions.md): Portfolio of completed M&A transactions including acquisitions by Uber, Cvent, Salsify, and others
- [Articles](https://discretioncapital.com/articles.md): Index of M&A articles for B2B SaaS founders
- [Contact](https://discretioncapital.com/contact.md): How to get in touch and what to expect from the process

## Articles

- [Key Valuation Drivers for B2B SaaS](https://discretioncapital.com/articles/valuation-drivers.md): What makes B2B SaaS companies valuable — growth rates, NRR, GRR, profitability, and customer concentration
- [Top 9 LOI Gotchas for B2B SaaS Founders](https://discretioncapital.com/articles/loi-gotchas.md): Key issues to watch for when reviewing Letters of Intent in SaaS acquisitions
- [The Crucial Choice: VC Track or PE Track?](https://discretioncapital.com/articles/vc-or-pe-track.md): Understanding different exit and funding paths for SaaS founders
- [When Should You Sell Your B2B SaaS?](https://discretioncapital.com/articles/when-to-sell-your-saas.md): Timing considerations for exiting your SaaS business, with quantitative analysis
- [The M&A Cheat Sheet](https://discretioncapital.com/articles/ma-cheat-sheet.md): Quick reference guide covering the full M&A process for SaaS companies
- [Why You Should Hire an Investment Bank](https://discretioncapital.com/articles/why-hire-bank.md): The value of M&A advisors even when you already have prospective buyers
- [What Is My SaaS Company Worth? A Founder's Valuation Guide](https://discretioncapital.com/articles/what-is-my-saas-company-worth.md): SaaS company valuation fundamentals, how buyers price companies, and benchmarks for $2-20M ARR businesses
- [How to Sell a B2B SaaS Company: The Complete Process](https://discretioncapital.com/articles/how-to-sell-b2b-saas-company.md): The complete step-by-step process to sell your B2B SaaS company, from preparation through close
- [SaaS Earnouts Explained: How They Work and When They're Worth It](https://discretioncapital.com/articles/saas-earnouts-explained.md): How SaaS earnouts work, when they're worth negotiating, and what pitfalls to avoid
- [When to Sell Your SaaS Company: A Decision Framework](https://discretioncapital.com/articles/when-to-sell-saas-company.md): Key ARR thresholds, profitability milestones, and growth signals for timing your exit
- [The SaaS Letter of Intent Explained: Every Clause, Every Lever](https://discretioncapital.com/articles/saas-
…

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