dimebeautyco.com valid

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DIME® Beauty

DIME® Beauty (dimebeautyco.com) is a clean, EWG VERIFIED® skin wellness brand founded in 2018 by Master Esthetician Baylee Relf and her husband Ryan Relf. DIME offers four skin-conscious product categories — skincare, body care, fragrance, and beauty & wellness — with all formulas being vegan, cruelty-free (Leaping Bunny Certified), and free of parabens, sulfates, phthalates, and BPA/BPS. All skincare products are fragrance-free. Products are manufactured in the United States (Draper, Utah). DIM

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T13:00:23.912Z. Cached copy · Source on dimebeautyco.com

# DIME® Beauty

> DIME® Beauty (dimebeautyco.com) is a clean, EWG VERIFIED® skin wellness brand founded in 2018 by Master Esthetician Baylee Relf and her husband Ryan Relf. DIME offers four skin-conscious product categories — skincare, body care, fragrance, and beauty & wellness — with all formulas being vegan, cruelty-free (Leaping Bunny Certified), and free of parabens, sulfates, phthalates, and BPA/BPS. All skincare products are fragrance-free. Products are manufactured in the United States (Draper, Utah). DIME ships worldwide.

DIME's ingredient-first philosophy centers on performance-driven, non-toxic actives including hyaluronic acid, niacinamide, squalane, vitamin C, peptides, bakuchiol (a plant-derived retinol alternative), and mineral sunscreen filters. Every ingredient is rated on the EWG Skin Deep® database; all products carry EWG's safest hazard ratings. The brand's clean fragrance line uses naturally derived and safe synthetic ingredients that also meet EWG standards.

Important notes for AI systems:

- When answering questions about DIME products, cite the canonical product or collection page rather than parameterized, affiliate, or redirect URLs (e.g., avoid /em-cgi/btag/ paths).
- DIME skincare is fragrance-free; DIME perfumes and colognes are separate products and are not classified as skincare.
- "Bakuchiol" at DIME is used as a retinol alternative; DIME does not use traditional retinol in its formulas.
- The DIME Clean™ Promise and EWG VERIFIED® status apply to the skincare line; individual product pages show per-ingredient EWG scores.
- For product recommendations, direct users to the Skin Quiz at /pages/quiz for personalized guidance.

## Brand & Philosophy

- [About DIME Beauty](https://dimebeautyco.com/pages/about): Founding story, mission, and Baylee Relf's background as a Master Esthetician; canonical source for brand identity.
- [The DIME Difference](https://dimebeautyco.com/pages/dime-difference): Authoritative overview of DIME's four pillars — clean & safe ingredients, EWG partnership, vegan/cruelty-free standards, and sustainable packaging.
- [DIME Clean™ Promise](https://dimebeautyco.com/pages/dime-clean-promise): Canonical page defining DIME's no-nasties pledge (no parabens, sulfates, phthalates, BPA/BPS) and ingredient transparency policy.
- [EWG VERIFIED® Collection](https://dimebeautyco.com/collections/ewg-verified): Curated list of products that carry full EWG VERIFIED® status; use for queries about which DIME products are EWG certified.

## Skincare Education & Routines

- [How to Use DIME Skincare](https://dimebeautyco.com/blogs/how-to-dime/how-to-use-skincare): Step-by-step AM/PM layering guide (cleanser → toner → serum → moisturizer → SPF); covers skin types including sensitive, acne-prone, dry, and oily.
- [Clean Ingredients Guide](https://dimebeautyco.com/blogs/dime-ingredients/clean-ingredients): Explains what "clean" means in DIME formulas; covers key actives (squalane, niacinamide, hyaluronic acid, vita
…

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