digitaltonto.com valid

Digital Tonto

For agents: Digital Tonto blog by Greg Satell on ideas, transformation and change; the excerpt shows articles and an author page, but the offering is only partly described.

transformation and changeinnovationideasgreg satellchangemaker

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T00:11:56.507Z. Cached copy (size limited) · Source on digitaltonto.com

Generated by All in One SEO v4.9.9, this is an llms.txt file, used by LLMs to index the site.

# Digital Tonto

## Sitemaps

- [XML Sitemap](http://digitaltonto.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [4 Things I've Learned About Ideas](http://digitaltonto.com/2023/4-things-ive-learned-about-ideas/) - One of the toughest things about ideas is that they can only be validated forward, never backward. You never know if you have the right idea until it’s been tested in the real world and, even then, there could be some confounding factor you may be missing. As Kevin Ashton put it, “Creation is a long journey, where most turns are wrong and most ends are dead.” That’s tough work. You can’t just expect lightning to strike. Truly creative people know you have to work at it every day. Sometimes it goes easier and sometimes it’s a bit tougher. There are constant disappointments and true epiphanies are rare. But if you keep with it you’ll find that most days you can come up with something, even if it’s something small. Somebody told me once that you have to let the muse know that you’re serious. Producing ideas leads to more ideas, which allows you to start creating connections between them. The more you produce, the better the chances are that some of those connections will be novel and lead to something important. That’s how you produce an idea that matters. But even then the work isn’t over, because the world your idea enters into keeps evolving and changing. That’s why you need to share it and encourage others to build on it so that it can grow and reach its true potential. Ideas must combine and recombine so that they can memetically evolve. For our ideas to succeed, we need to serve them well. As Daniel Dennett put it, ““A scholar is just a library’s way of making another library.”
- [Innovation Should Serve People, Not The Other Way Around](http://digitaltonto.com/2023/innovation-should-serve-people-not-the-other-way-around/) - These days, innovation has become, far too often, solipsistic and self-referential, pursued for the glory of the innovators themselves rather than for the benefit of anyone else and there is increasing evidence the venture-funded entrepreneurship model is crowding out more productive investments. We need to move away from hype and focus on impact. Because digital technology has become so pervasive, offering a substantial architecture that lends itself to tweaking, we’ve lost the plot. Innovation isn’t about Silicon Valley billionaires peacocking around on social media, but about solving important problems. We need to shift our focus from disrupting industries to tackling grand challenges. While researching my book "Mapping Innovation," I had the opportunity to interview dozens of great innovators, from world-class scientists to super-successful entrepreneurs and top executives at some of the world’s largest corporations. What I was surprised to find was that, in almost every case,
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