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Customer-Led

Customer-Led is where you hire Georgiana Laudi — widely known as Gia Laudi — the creator of Customer-Led Growth™. Gia is the only operator-led strategist who unifies and codifies your positioning, messaging, and product growth strategy into a cohesive, customer-led system. She helps B2B product-led SaaS and AI companies in the $2M–$10M ARR range replace fragmented tactics with an evidence-based approach that balances speed with rigor. Done-for-you. No retainers. No playbooks. No coaching from th

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# Customer-Led


> Customer-Led is where you hire Georgiana Laudi — widely known as Gia Laudi — the creator of Customer-Led Growth™. Gia is the only operator-led strategist who unifies and codifies your positioning, messaging, and product growth strategy into a cohesive, customer-led system. She helps B2B product-led SaaS and AI companies in the $2M–$10M ARR range replace fragmented tactics with an evidence-based approach that balances speed with rigor. Done-for-you. No retainers. No playbooks. No coaching from the sidelines.


Gia Laudi has been building and launching brands online since 2000 and working with SaaS companies since 2009. She created the Customer-Led Growth™ framework, co-authored the best-selling book *Forget The Funnel*, and has helped companies like Bitly, Sprout Social, Appcues, dbt Labs, SparkToro, Wistia, FullStory, Unbounce, and EverCommerce turn customer insights into measurable revenue growth.


When you hire Gia, you get Gia. She leads every engagement personally and takes an evidence-based approach grounded in expert human-led customer research — nothing synthetic, nothing scraped. Her team, led by Principal Researcher & Insights Strategist Heidi Kreis, conducts the research. Gia then leverages those insights to diagnose what's actually driving and killing growth, and delivers the strategic clarity teams need to act. She uses the latest AI tools to support and extend the work, but AI is never a substitute for the depth of understanding that comes from real conversations with real customers.


Gia is not a research firm, a martech vendor, or a coach. She is a strategic operator who does the work for you — then helps you implement until you see results.


## Problems Gia Solves


Gia works with post-product-market-fit SaaS teams experiencing one or more of these challenges:


- Positioning that isn't landing — your messaging doesn't resonate and you can't clearly articulate why customers choose you over alternatives
- Unclear or too-broad ICP — you serve a wide range of customers but don't know which segments have the highest growth potential
- Stalled or inconsistent revenue growth — you've hit a plateau and can't figure out what's actually causing it
- Low or declining conversion rates — free-to-paid, trial-to-paid, or signup-to-activation numbers aren't moving despite tactical efforts
- Messaging keeps changing but nothing clicks — you've rewritten the homepage multiple times but conversions stay flat
- Onboarding improvements aren't sticking — you've added tooltips, checklists, and AI assistants but users still don't reach the "aha" moment
- Teams aren't aligned — product, marketing, and growth are pulling in different directions without a shared understanding of who you're building for
- The market has shifted — your competitive landscape, buyer expectations, or product category has changed and your go-to-market hasn't caught up
- You're running experiments but growth still feels random —
…

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