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Custom Legal Marketing
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-26T05:42:48.410Z. Cached copy · Source on custom.legal
Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.
# Custom Legal Marketing
## Sitemaps
- [XML Sitemap](https://custom.legal/sitemap_index.xml): Includes all crawlable and indexable pages.
## Posts
- [A Google Spam Update, New Rules, and AI Content Is Still at the Top of Page 1](https://custom.legal/a-google-spam-update-new-rules-and-ai-content-is-still-at-the-top-of-page-1/): On October 1, Google updated its guidelines on AI-generated content to say it is critical to fact-check everything a language model writes before you publish it. A week later, Google's September spam update finished rolling out. My inbox filled up with the same question in a dozen different phrasings: is this the one where AI content finally gets penalized?
- [Paid Directory Listings Can Turn Into Organic ChatGPT Recommendations](https://custom.legal/paid-directory-listings-can-turn-into-organic-chatgpt-recommendations/): I recently asked ChatGPT to recommend a car accident lawyer. I do this periodically on the free version of ChatGPT to see how our clients are being recommended to ChatGPT's general user base. It gave me five firms with star ratings, review counts and a short description of each. The answer was clean and confident, and it read like advice.
- [Conversations Are the New Keywords for Law Firm SEO](https://custom.legal/conversations-are-the-new-keywords-for-law-firm-seo/): Somebody opens Google tonight and types, "I got rear-ended on the freeway last week, my neck still hurts, and the other driver's insurance company keeps calling me for a recorded statement. Should I give one?"
- [Google Rewards Internal Pages. AI Cites Homepages. Here’s How to Build for Both.](https://custom.legal/google-rewards-internal-pages-ai-cites-homepages-heres-how-to-build-for-both/): Earlier this year we published a study analyzing which specific pages hold Google's top organic positions across thousands of competitive legal searches, and the answer was decisive: internal pages, meaning practice area pages, location pages, and other interior URLs, account for 83.7 percent of all law firm ranking appearances. At position one, internal pages hold 88.7 percent. Google likes detailed, specialized content.
- [“Near Me” Is Not the Keyword Your Law Firm Thinks It Is](https://custom.legal/near-me-is-not-the-keyword-your-law-firm-thinks-it-is/): While your firm's pay-per-click campaign doesn't do anything to help or hurt your law firm's SEO efforts, it does provide some valuable data on what keywords people are actually using vs the keywords you think are the most important.
- [Your Firm Can Be The Top AI Recommendation and Invisible at The Same Time](https://custom.legal/your-firm-can-be-the-top-ai-recommendation-and-invisible-at-the-same-time/): Almost everyone in my industry talks about AI visibility like it's a single point - the next generation of "ranking at the top of Google" is just one simple line item of "get recom
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