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CUBE MC

CUBE MC is a Software-Defined AV (SDAV) platform company and part of the CUBEgroup family. We help multi-site enterprises separate the behavioral experience layer from the physical AV infrastructure — enabling live, remote, and agile control over how environments perform across thousands of locations.

Their llms.txt

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# CUBE MC

> CUBE MC is a Software-Defined AV (SDAV) platform company and part of the CUBEgroup family. We help multi-site enterprises separate the behavioral experience layer from the physical AV infrastructure — enabling live, remote, and agile control over how environments perform across thousands of locations.

CUBE MC is not a traditional AV integrator. We design, deploy, and manage Software-Defined AV systems that treat every environment as a behavioral instrument. Our platform (CUBE OS) runs on-site hardware but is orchestrated centrally, meaning clients can reconfigure zones, trigger cues, update content, and measure behavioral outcomes without touching a single device on-site.

## What is Software-Defined AV (SDAV)?

Software-Defined AV is an architectural approach that decouples the experience layer (what plays, when, how loud, in which zone) from the physical layer (speakers, screens, amplifiers, processors). This mirrors the Software-Defined Networking (SDN) model in IT infrastructure.

Key principles:
- **Separation of concerns**: Hardware is commodity; the intelligence lives in software
- **Remote orchestration**: Every site, every zone, every cue — managed from a single control plane
- **Behavioral targeting**: AV is deployed with a specific human behavioral outcome in mind (dwell time, purchase intent, anxiety reduction, wayfinding compliance)
- **Network resilience**: CUBE OS continues operating during WAN outages via local fallback logic
- **PCI DSS Level 1 compliance**: Suitable for retail, hospitality, and healthcare environments handling payment data

## Platform

CUBE OS is the core platform. It provides:
- Zone-level control across unlimited sites
- Trigger-based cue scheduling (time, sensor, POS event, occupancy)
- Behavioral analytics (dwell time, attention mapping, zone performance)
- AV-over-IP migration pathways for legacy hardware estates
- API integrations with POS, BMS, and occupancy systems
- Sub-90-day ROI benchmarks across retail and hospitality deployments

## Solutions by Vertical

**Retail**: Influence purchase decisions, extend dwell time, reduce queue anxiety, synchronise in-store audio/visual with promotional calendars. Deployed across 20,000+ environments.

**Hospitality**: Ambient environment design for lobbies, restaurants, spas, and event spaces. Dynamic zone control tied to occupancy and time-of-day.

**Healthcare & Behavioural Health**: Reduce patient anxiety, improve wayfinding compliance, support therapeutic environments. Case study: Healthcare Behavioral AV deployment.

**Corporate Real Estate**: Workplace experience design, meeting room AV orchestration, brand environment consistency across multi-site office portfolios.

## Case Studies

- **The Local Collective** (Retail): SDAV deployment across a regional specialty grocery chain. Outcome: measurable uplift in dwell time and basket size through behaviorally-targeted audio zoning.
- **Healthcare Behavioral AV**: Deployment in a behavioral health f
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