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CubeGroup

The technology stands in service of the human factor. Never the other way around.

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# CubeGroup

> The technology stands in service of the human factor. Never the other way around.

CubeGroup is a focused group of four companies engineered around one conviction: the technology stands in service of the human factor — never the other way around. Each company solves a problem a customer can come for independently. The customer environment — audio, signage, and phone — that runs every second a customer is in your space or on your line is the topline opportunity hiding in plain sight — not a cost to be managed.

## Worldview

After 15 years building the audio-visual-telephony layer for businesses — what plays in their spaces, what runs on their screens, and every automated moment on every call (hold, menus, voicemail, after-hours) — we've come to see that layer as the topline opportunity hiding in plain sight. It would be a mistake to read it as a cost. This is the layer where the human factor lives. And the human factor is what actually drives the behaviour your business depends on. CubeGroup is the focused group of companies built around one decision: the technology stands in service of the human factor. Never the other way around.

## Architectural commitment

If we don't keep earning the next decision you make about us, your customer environment keeps working without us.

## Four operating companies

- [CubeMC](https://cubegroup.global/companies/cubemc) — Software-Defined AV platform. AV is the last business system still bought as hardware. CubeMC brings audio, signage, telephony, paging, and control into your IT estate as software. Standalone site: https://cubemc.com.
- [CARMA](https://cubegroup.global/companies/carma) — Voice Channel Experience Platform. Every customer channel you have is run by the people who own customer experience — except your phone. CARMA brings your phone in. Standalone site: https://dialcarma.com.
- [Choice Catalyst](https://cubegroup.global/companies/choice-catalyst) — AV Behaviour Engineering practice. Your audio, screens, and phone messages are aimed at the part of your customer's brain that doesn't make the decision. Choice Catalyst engineers the touchpoint for the part that does. Standalone site: https://choicecatalyst.com.
- [RevMusic](https://cubegroup.global/companies/revmusic) — Music direction for multi-location brands. Your Sound. Your Way. Music direction — not playlist access. For brands that have already decided environment matters. Standalone site: https://revmusic.com.

## Group pages

- [Home](https://cubegroup.global/) — the umbrella view
- [What We Do](https://cubegroup.global/what-we-stand-for) — the customer environment and the conviction behind it
- [How It Works](https://cubegroup.global/how-were-built) — open by default, opt-in for deeper work
- [Companies](https://cubegroup.global/companies) — directory + routing
- [Insights](https://cubegroup.global/insights) — POV, research, methodology
- [FAQ](https://cubegroup.global/faq) — plain answers
- [About](https://cubegroup.global/abo
…

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