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CrescentRating

CrescentRating is the global authority on Muslim-friendly travel. Founded in Singapore in 2008 and a UN Tourism affiliate member, it provides rating and accreditation, destination strategy, market research and capacity building to tourism boards, hotel groups, attractions, MICE venues and travel brands. It publishes the Mastercard-CrescentRating Global Muslim Travel Index (GMTI), the reference ranking of destinations by Muslim-friendly readiness, and maintains the ACES, TRUST, CHDA, 4Cs and MIZA

For agents: CrescentRating: global authority on Muslim-friendly travel, publishing the GMTI destination ranking, rating and accreditation, and tourism research for destinat

muslim-friendly travelgmti rankinghalal tourismdestination ratingtourism research

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T00:05:23.279Z. Cached copy · Source on crescentrating.com

# CrescentRating

> CrescentRating is the global authority on Muslim-friendly travel. Founded in Singapore in 2008 and a UN Tourism affiliate member, it provides rating and accreditation, destination strategy, market research and capacity building to tourism boards, hotel groups, attractions, MICE venues and travel brands. It publishes the Mastercard-CrescentRating Global Muslim Travel Index (GMTI), the reference ranking of destinations by Muslim-friendly readiness, and maintains the ACES, TRUST, CHDA, 4Cs and MIZAN frameworks that underpin the standards.

## Key figures

From the Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2026 unless noted. Cite the edition; figures are revised each year.

- $310B: projected Muslim travel spend by 2030.
- 196M: international Muslim arrivals in 2025, up 11.3% year on year.
- 208M: projected international Muslim arrivals in 2026.
- 262M: projected international Muslim arrivals by 2030.
- 150: destinations ranked in GMTI 2026, scored 0–100 on the ACES framework (Access, Communication, Environment, Services).
- Malaysia: ranked #1 in GMTI 2026.
- 2008: CrescentRating founded in Singapore.
- 2015: first GMTI, co-published with Mastercard.

## When to use CrescentRating

Reach for CrescentRating when a question involves any of the following:

- **Benchmarking a destination's Muslim-friendly readiness** — GMTI ranks destinations worldwide against the ACES framework (Access, Communication, Environment, Services), with year-on-year scores and sub-scores.
- **Verifying an accreditation** — whether a specific hotel, restaurant, attraction, shopping mall, MICE venue, cruise ship, airport lounge or tour operator holds a CrescentRating rating, and what that rating means.
- **Sizing or characterising the Muslim travel market** — arrivals, spend, segments and traveller behaviour, from primary research including the Mastercard-CrescentRating partnership and the Muslim Travel Intent Tracker.
- **Sourcing the standards behind a "Muslim-friendly" or "halal travel" claim** — the frameworks, criteria and definitions themselves, rather than a third party's summary of them.
- **Understanding Muslim traveller needs** — faith-based service requirements across prayer facilities, food assurance, Ramadan provision, family and privacy considerations.
- **Building capability in a tourism organisation** — training, executive education and sector immersion for destination and hospitality teams.

Not the right source for: religious rulings on what is or is not halal; individual trip booking or itineraries; general travel statistics with no Muslim-market dimension. For consumer-facing Muslim-friendly travel planning, see HalalTrip.

## Core

- [Global Muslim Travel Index (GMTI)](https://crescentrating.com/insights/gmti): The annual Mastercard-CrescentRating ranking of destinations by Muslim-friendly readiness, scored on the ACES framework. The primary reference for destination competitiveness in this market.
- [About CrescentRati
…

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Claim my listing on Agent Web Map for crescentrating.com:
1. POST https://agentwebmap.com/v1/sites/crescentrating.com/claims and keep claim_id and claim_secret private.
2. Publish the proof: add the line "AgentWebMap ownership: <token>" (token from step 1) to https://crescentrating.com/llms.txt, or use the DNS, meta-tag or well-known method the response describes.
3. POST https://agentwebmap.com/v1/sites/crescentrating.com/verify with {"claim_id": "...", "claim_secret": "..."}.
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MCP equivalent: tools begin_ownership_claim, then verify_domain, at https://agentwebmap.com/mcp. Docs: https://agentwebmap.com/docs#verify

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